Marketing League Table: Customer publishing leagues

The past year has been one of growing momentum for the customer publishing industry following a slew of launches. With brands including Harley-Davidson, Virgin Media and Bang & Olufsen entering the market for the first time, publishing agencies have been building on the success of recent years. The merger between Square One and Seven to form Seven Squared was one of the biggest industry stories, and many believe more consolidation could be on the way. Digital work offers further opportunities for agencies to produce engaging content for brands.

TOP CUSTOMER PUBLISHING AGENCIES

Agency Turnover Turnover %
2006 (pounds) 2005 (pounds) chng

1 John Brown 57,110,446 49,404,274 16
2 Redwood 35,917,481 36,813,588 -2
3 Publicis Blueprint 33,757,000 24,969,000 35
4 Ten Alps
Communications 29,400,000 n/a n/a
5 Seven Squared 25,191,000 n/a n/a
6 Redactive Media
Group 21,348,218 22,579,251 -5
7 Haymarket Network 21,100,000 21,000,000 0
8 Cedar
Communications 20,892,558 20,649,833 1
9 River Publishing 18,653,705 14,759,264 26
10 Forward 7,800,000 7,400,000 5
11 Illustrated
London News 4,534,000 5,701,000 -20
12 Caspian Publishing 4,400,000 4,100,000 7
13 Absolute
Publishing 4,363,160 3,154,709 38
14 Wardour 4,237,061 3,852,455 10
15 Story Worldwide 4,130,908 n/a n/a
16 Future Plus 3,800,000 2,100,000 81
17 PSP Rare
Publishing 3,773,706 n/a n/a
18 Ink Publishing 3,580,677 2,762,702 30
19 Think Publishing 3,336,822 1,943,239 72
20 Zone 3,161,000 1,805,300 75
21 Specialist
Publications UK 2,946,717 2,210,586 33
22 Northstar 2,756,384 2,295,730 20
23 Connect
Communications 2,566,759 n/a n/a
24 Axon Publishing 2,394,000 2,556,000 -6
25 August Media 2,219,000 1,608,000 38
26 Atom 2,183,000 1,660,000 32
27 Summersault
Communications 2,034,835 1,838,595 11
28 Bristol Magazines/
BBC Cust Pub 2,088,296 2,099,101 -1
29 Sunday 1,755,000 n/a n/a
30 Bladonmore Media 1,526,587 1,098,779 39
31 Brooklands
Publishing 1,373,900 1,872,100 -27
32 WordWide 1,239,000 1,196,000 4
33 Communikator 960,000 501,000 92
34 publishingtmw 722,262 952,402 -24
35 Aspect Media 612,364 243,042 152
36 Engage 491,044 n/a n/a
37 White Light Media 339,834 418,600 -19
38 Real London 100,000 88,000 14

Agency International International % Online Staff
turnover 2006 turnover 2005 chng (%)
(pounds) (pounds)

1 John Brown 0 0 n/a 3 285
2 Redwood 33,263,085 28,476,994 17 5 220
3 Publicis Blueprint 0 0 n/a 20 110
4 Ten Alps
Communications n/a n/a n/a 10 287
5 Seven Squared 0 0 n/a 0 149
6 Redactive Media
Group 0 0 n/a 3 120
7 Haymarket Network 15,400,000 11,700,000 32 9 101
8 Cedar
Communications n/a n/a n/a 1 90
9 River Publishing 0 0 n/a 10 130
10 Forward 5,900,000 4,300,000 37 4 90
11 Illustrated
London News 152,000 219,000 -31 15 41
12 Caspian Publishing 378,000 0 n/a 5 78
13 Absolute
Publishing 0 0 n/a 1 31
14 Wardour 0 0 n/a 17 45
15 Story Worldwide 10,065,685 7,787,097 29 3 40
16 Future Plus 0 0 n/a 25 80
17 PSP Rare
Publishing 0 0 n/a 10 27
18 Ink Publishing 13,476,580 8,303,294 62 1 150
19 Think Publishing 57,948 0 n/a 5 36
20 Zone 84,000 83,000 1 90 43
21 Specialist
Publications UK 0 0 n/a 15 30
22 Northstar 0 0 n/a 4 16
23 Connect
Communications 0 0 n/a 5 29
24 Axon Publishing 0 0 n/a 0 18
25 August Media 0 0 n/a 4 20
26 Atom 0 0 n/a 12 15
27 Summersault
Communications 0 0 n/a 10 40
28 Bristol Magazines/
BBC Cust Pub 0 0 n/a 0 8
29 Sunday 0 0 n/a 10 12
30 Bladonmore Media 59,833 3,695 1,519 10 10
31 Brooklands
Publishing 583,900 0 n/a 0 65
32 WordWide 0 0 n/a 5 15
33 Communikator 0 0 n/a 15 6
34 publishingtmw 0 0 n/a 20 10
35 Aspect Media 0 0 n/a 10 6
36 Engage 0 0 n/a 5 6
37 White Light Media 0 0 n/a 5 8
38 Real London 920,000 660,000 39 0 5

Agency

1 John Brown
Founded 1987. Privately owned. Chief executive Andrew Hirsch. 95%
consumer, 3% B2B, 2% internal. Clients include John Lewis, RBS,
Woolworths. Member APA. www.johnbrowngroup.co.uk
2 Redwood
Founded 1983. Subsidiary Omnicom. Chief executive Keith Grainger.
94% consumer, 6% B2B. Clients include Marks & Spencer, Boots, Volvo.
Member APA. www.redwoodgroup.net
3 Publicis Blueprint
Founded 1999. Subsidiary Publicis Groupe. Chief executive Jason
Frost. 95% consumer, 5% B2B. Clients include Asda, Hewlett-Packard,
Debenhams. Member APA. www.publicis-blueprint.co.uk
4 Ten Alps Communications
Founded 1971. Subsidiary Ten Alps. Chief executive Adrian Dunleavy.
100% B2B. Clients include Road Haulage Association, British Chambers
of Commerce, Association of British Insurers.
www.tenalpspublishing.com
5 Seven Squared
Founded 2007. Privately owned. Chairman Michael Potter. 95%
consumer, 1% B2B, 4% internal. Clients include Sainsbury's,
ASOS.com, English Heritage. Member APA. www.sevensquared.co.uk
6 Redactive Media Group
Founded 1981. Privately owned. Chief executive Brian Grant. 18%
consumer, 82% B2B. Clients include Chartered Institute of Purchasing
& Supply, Royal British Legion, Chartered Institute of Marketing.
Member APA. www.redactive.co.uk
7 Haymarket Network
Founded 1997. Privately owned. Managing director Juliet Slot. 62%
consumer, 37% B2B, 1% internal. Clients include BSkyB, British Army,
Manchester United. Member APA. www.haymarketnetwork.com
8 Cedar Communications
Founded 1992. Subsidiary Omnicom. Managing director Clare Broadbent.
90% consumer, 10% B2B. Clients include British Airways, Tesco,
Central London Estate Agents. Member APA. www.cedarcom.co.uk
9 River Publishing
Founded 1994. Privately owned. Managing directors Nicola Murphy,
Jane Wynn. 100% consumer. Clients include Holland & Barrett,
Superdrug, Harrods. Member APA. www.therivergroup.co.uk
10 Forward
Founded 1985. Subsidiary WPP. Chief executive Sarah Wyse. 98%
consumer, 2% B2B. Clients include Tesco, Barclays, B&Q. Member APA.
www.theforwardgroup.com
11 Illustrated London News
Founded 1985. Subsidiary Sea Containers. Managing director Lisa
Barnard. 68% consumer, 19% B2B, 13% internal. Clients include Orient
Express Hotels Trains and Cruises, South West Trains, Maserati.
Member APA. www.iln.co.uk
12 Caspian Publishing
Founded 1996. Subsidiary Caspian Media Holdings. Chief executive
Mike Bokaie. 100% B2B. Clients include CBI, IBM, CIMA. Member APA.
www.caspianpublishing.co.uk
13 Absolute Publishing
Founded 1997. Privately owned. Managing director Matthew Jackson.
34% consumer, 66% B2B. Clients include Association of British Travel
Agents, American Society of Travel Agents, Ladbrokes.
www.absolutepublishing.com
14 Wardour
Founded 1996. Privately owned. Chief executive Martin MacConnol. 35%
consumer, 60% B2B, 5% internal. Clients include Camelot, JPMorgan
Asset Management, ITV. Member APA. www.wardour.co.uk
15 Story Worldwide
Founded 2005. Privately owned. Managing director Jon King. 88%
consumer, 4% B2B, 8% internal. Clients include Lexus, Medtronic
Pharmaceutical, Bluewater. Member APA. www.storyworldwide.com
16 Future Plus
Founded 2004. Subsidiary Future Publishing. Chief executive Robert
Price. 90% consumer, 10% B2B. Clients include BSkyB, BT Vision, O2.
Member APA. www.futureplus.co.uk
17 PSP Rare Publishing
Founded 2006. Privately owned. Chief executive Peter Moore. 65%
consumer, 27% B2B, 8% internal. Clients include Kia Motors UK,
Somerfield Stores, Training and Development Agency for Schools.
Member APA. www.psprarepublishing.co.uk
18 Ink Publishing
Founded 1994. Privately owned. Chief executive Jeffrey O'Rourke.
100% consumer. Clients include AirTran Airways, CNN, EasyJet.
www.ink-publishing.com
19 Think Publishing
Founded 1999. Privately owned. Managing director Tilly Boulter. 85%
consumer, 15% B2B. Clients include Zoological Society of London,
Preferred Hotels Group, The Royal Society of Wildlife Trusts. Member
APA. www.thinkpublishing.co.uk
20 Zone
Founded 2000. Privately owned. Chief executive James Freedman. 30%
consumer, 50% B2B, 20% internal. Clients include Channel 4, BT
Vision, FremantleMedia Enterprises. Member APA. www.zonecontent.com
21 Specialist Publications UK
Founded 1969. Privately owned. Chief executive Niki Webb. 42%
consumer, 46% B2B, 13% internal. Clients include Peugeot,
Specsavers, Npower. Member APA. www.specialistuk.com
22 Northstar
Founded 2003. Privately owned. Managing director Mark Beazleigh.
100% consumer. Clients include Audi, Fat Face, Mappin & Webb. Member
APA. www.northstarpublishing.com
23 Connect Communications
Founded 1998. Privately owned. Managing director David Cameron. 29%
consumer, 30% B2B, 41% internal. Clients include Institute of
Chartered Accountants Scotland, Law Society of Scotland, BAE
Systems. www.connectcommunications.co.uk
24 Axon Publishing
Founded 1994. Privately owned. Directors Paul Keers, Ellen Brush.
100% consumer. Clients include Marks & Spencer, University of
Bedfordshire, Hildon. Member APA. www.axonpublish.com
25 August Media
Founded 2005. Privately owned. Managing director Mark Lonergan. 100%
consumer. Clients include IKEA, Butlins, City & Guilds. Member APA.
www.augustmedia.net
26 Atom
Founded 1996. Privately owned. Managing director Stephen Quirke. 10%
consumer, 90% B2B. Clients include Royal Institution of Chartered
Surveyors, The Open University, Norwich Union Healthcare. Member
APA. www.atompublishing.co.uk
27 Summersault Communications
Founded 1992. Subsidiary Motivcom. Managing director Gail Franks. 3%
consumer, 11% B2B, 86% internal. Clients include McDonald's, TUI UK,
G4S Security. www.summersault.co.uk
28 Bristol Magazines/BBC Cust Pub
Founded 1997. Subsidiary BBC Magazines/BBC Worldwide. Managing
director Andy Marshall. 90% consumer, 5% B2B, 5% internal. Clients
include Royal Opera House, Cineworld, HMV. Member APA.
www.bbccustomerpublishing.com
29 Sunday
Founded 2005. Privately owned. Managing director Tony Smeeton. 75%
consumer, 25% B2B. Clients include Serco, Toyota, Westfield. Member
APA. www.sundaypublishing.com
30 Bladonmore Media
Founded 2002. Privately owned. Managing director Jonty Summers. 12%
consumer, 88% B2B. Clients include KPMG, Institute of Chartered
Accountants in England and Wales, Instant Access Properties. Member
APA. www.bladonmore.com
31 Brooklands Publishing
Founded 1992. Privately owned. Chief executive Darren Styles. 100%
consumer. Clients include Renault, Vauxhall, Flybe. Member APA.
www.brooklandsgroup.com
32 WordWide
Founded 1999. Privately owned. Managing director John
Chadwick-Jones. 60% consumer, 30% B2B, 10% internal. Clients include
Schuh UK, COI, Skipton Building Society. Member APA.
www.word-wide.co.uk
33 Communikator
Founded 1999. Privately owned. Chairman Henry Weston. 90% consumer,
10% B2B. Clients include L'Oreal, Charles Worthington, Warner Music.
Member APA. www.communikator.co.uk
34 publishingtmw
Founded 2003. Subsidiary Creston. Managing director Chris Warren.
95% consumer, 5% B2B. Clients include T-Mobile, Unilever, RAF.
Member APA. www.tmw.co.uk
35 Aspect Media
Founded 2005. Privately owned. Managing director Roger Wilsher. 60%
consumer, 40% B2B. Clients include Ladbrokes, Institute of Revenues
Rating and Valuation, University of Sunderland. Member APA.
www.aspectmediauk.com
36 Engage
Founded 2006. Privately owned. Chairman Sean Collings. 25% consumer,
75% B2B. Clients include DSGi Business, Thresher Group, Post Office.
www.engagepublishing.co.uk
37 White Light Media
Founded 2001. Privately owned. Managing directors Fraser Allen, Alan
Lennon. 80% B2B, 20% internal. Clients include Scottish Widows, NHS
Scotland, University of Strathclyde. www.whitelightmedia.co.uk
38 Real London
Founded 1999. Privately owned. Managing director Richard Proctor.
100% consumer. Clients include Akzo Nobel, Brintons. Member APA.
www.real-london.com

Source: Marketing Customer Publishing Leagues, 19 September 2007

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