Marketing League Table: Digital leagues

This may go down as the year in which digital truly entered the mainstream. Online adspend rose by £417m in the first half of 2007 to £1.3bn, accounting for almost 15% of total UK adspend. This prodigious increase across display, classified advertising and paid search is reflected in the league tables, which reveal widespread double-digit growth.

TOP DIGITAL AGENCIES

Rnk Agency Digital t'over Digital t'over %
2006 (pounds) 2005 (pounds) chng

1 LBi 48,300,000 36,000,000 34
Agency Republic* 27,871,923 18,252,484 53
2 Conchango 25,200,000 15,900,000 58
3 AKQA 22,519,833 14,316,643 57
4 TMN 16,095,000 9,012,000 79
5 Avenue A [s61] Razorfish 15,600,000 5,300,000 194
6 TBG London 13,530,000 6,800,000 99
7 eCircle 11,500,000 8,100,000 42
8 Summit 10,900,000 6,200,000 76
9 Dare 10,433,000 4,291,000 143
Agency.com* 9,888,854 7,786,749 27
10 Publicis Dialog 9,075,300 6,964,500 30
11 Global Beach 8,500,000 6,800,000 25
12 Profero UK 7,600,000 7,200,000 6
13 Investis 7,479,000 5,300,000 41
14 Harvest Digital 7,270,000 5,701,000 28
15 Reading Room 7,208,189 3,529,619 104
16 IS Solutions 6,909,000 5,085,000 36
17 Glue London 6,907,120 4,813,187 44
18 digitaltmw 6,780,000 3,960,000 71
19 Nucleus 6,271,966 5,726,239 10
20 twentysix 5,900,000 5,700,000 4
21 Craik Jones Watson
Mitchell Voelkel 5,800,000 2,400,000 142
22 Syzygy UK 5,735,000 5,223,000 10
23 Draftfcb 5,675,174 2,324,141 144
24 Grand Union 5,612,300 4,201,227 34
25 GT 5,415,100 4,042,626 34
26 Avvio Design 5,200,000 5,200,000 0
27 LIDA 5,041,000 2,457,000 105
28 Rufus Leonard 4,960,000 4,280,000 16
29 Web Liquid 4,665,461 2,769,853 68
30 Spannerworks 4,400,000 2,500,000 76
31 RedEye International 4,393,700 2,646,000 66
32 Blue Barracuda 4,360,000 2,530,000 72
33 Archibald Ingall
Stretton 4,200,000 4,000,000 5
34 Graphico New Media 4,130,000 2,370,000 74
35 Poke 4,010,000 2,225,000 80
36 CMW Interactive 3,900,000 4,000,000 -3
37 E3 Media 3,734,850 2,945,320 27
38 Freestyle New
Media Group 3,728,256 n/a n/a
39 Cimex Media 3,673,459 1,821,726 102
40 The Group 3,600,000 2,960,000 22

Rnk Agency % of total Staff Digital
turnover special-
ists

1 LBi 100 380 380
Agency Republic* 100 86 80
2 Conchango 84 300 260
3 AKQA 100 280 280
4 TMN 100 100 100
5 Avenue A [s61] Razorfish 90 145 140
6 TBG London 100 48 39
7 eCircle 100 150 150
8 Summit 100 80 n/a
9 Dare 97 140 140
Agency.com* 100 150 150
10 Publicis Dialog 33 162 47
11 Global Beach 100 84 72
12 Profero UK 100 78 78
13 Investis 100 111 71
14 Harvest Digital 100 34 34
15 Reading Room 100 141 126
16 IS Solutions 100 77 53
17 Glue London 100 107 107
18 digitaltmw 25 50 50
19 Nucleus 50 46 n/a
20 twentysix 90 90 70
21 Craik Jones Watson
Mitchell Voelkel 30 90 14
22 Syzygy UK 100 76 76
23 Draftfcb 33 226 35
24 Grand Union 100 50 n/a
25 GT 100 109 109
26 Avvio Design 75 36 11
27 LIDA 47 80 38
28 Rufus Leonard 80 64 37
29 Web Liquid 100 7 7
30 Spannerworks 100 85 70
31 RedEye International 100 70 70
32 Blue Barracuda 100 41 41
33 Archibald Ingall
Stretton 50 95 33
34 Graphico New Media 100 72 68
35 Poke 100 47 45
36 CMW Interactive 100 30 30
37 E3 Media 100 50 50
38 Freestyle New
Media Group 100 55 49
39 Cimex Media 100 45 36
40 The Group 100 45 45

Rnk Agency
1 LBi
Founded 1995. Subsid. LBi Intl. CEO Luke Taylor. 17.5% consult, 27%
des/build, 23% e-com, 2.5% iTV, 2.5% mobile, 2.5% eCRM, 2.5% virals,
2.5% email, 5% ads, 4% search, 3.5% affiliate, 7.5% media. Clients
include BT, Canon. www.lbigroup.com
Agency Republic*
Founded 2001. Subsidiary Omnicom. MD Jane McNeill. 20% consultancy,
15% design/build, 2% mobile, 2% eCRM, 5% virals, 3% email, 25% ads,
4% search, 4% affiliate, 20% media. Clients include O2, BBC, Diageo.
www.agencyrepublic.com
2 Conchango
Founded 1991. Privately owned. Chief executive Mike Altendorf. 10%
consultancy, 10% design/build, 50% e-commerce, 10% CD-ROM, 20%
mobile. Clients include Tesco.com, Harrods, Virgin Atlantic.
www.conchango.com
3 AKQA
Founded 1995. Privately owned. Chief executive Tom Bedecarre. 20%
consultancy, 30% design/build, 10% e-commerce, 10% mobile, 20%
virals, 10% email. Clients include Nike, Xbox, Unilever.
www.akqa.com
4 TMN
Founded 2000. Publicly listed. Chief executive Mark Smith. 70%
email, 8% ads, 10% affiliate, 12% other. Clients include RBS, Volvo,
T-Mobile. www.tmngroupplc.com
5 Avenue A [s61] Razorfish
Founded 1998. Subsid. Aquantive/Microsoft. MDs Chris Perry, Neil
Miller. 5% consult, 20% des/build, 20% e-com, 5% eCRM, 5% virals, 5%
email, 10% ads, 5% search, 5% affiliate, 10% other, 10% media.
Clients include O2, Disney. www.aa-rf.co.uk
6 TBG London
Founded 2001. Privately owned. MD Simon Mansell. 10% consult, 10%
des/build, 10% email, 15% ads, 15% search, 5% affiliate, 5% other,
30% media. Clients include American Express, Ocean Finance.
www.tbglondon.com
7 eCircle
Founded 1999. Privately owned. Chief executive Volker Wossner. 15%
consultancy, 80% email, 5% other. Clients include Argos, HBOS,
Samsung. www.ecircle-uk.com
8 Summit
Founded 2001. Subsidiary Summit Records. MD Hedley Aylott. 5%
design/build, 10% e-commerce, 5% email, 50% search, 20% affiliate,
5% other, 5% media. Clients include Argos, 3, Comet.
www.summit.co.uk
9 Dare
Founded 2000. Subsidiary of Cossette Communications. Managing
director Lee Wright. 35% design/build, 15% virals, 15% email, 35%
ads. Clients include Vodafone, Sony Europe, Barclays.
www.daredigital.com
Agency.com*
Founded 1995. Subsidiary Omnicom. MD Russell Marsh. 19% consultancy,
18% design/build, 3% e-commerce, 1% mobile, 3% eCRM, 41% ads, 4%
search, 4% affiliate, 7% media. Clients include British Airways, BT,
IKEA. www.agency.com
10 Publicis Dialog
Founded 1998. Subsidiary Publicis Groupe. Chairman Dennis Kerslake.
25% consult, 15% des/build, 10% iTV, 10% mobile, 18% eCRM, 2%
virals, 15% ads, 5% search. Clients include HP, Zurich Financial
Services, Renault. www.publicis-dialog.co.uk
11 Global Beach
Founded 1993. Privately owned. CEO Clive Jackson. 20% consultancy,
30% design/build, 5% iTV, 10% mobile, 10% eCRM, 10% email, 10% ads,
5% search. Clients include Jaguar, Bowers & Wilkins, Bentley Motors.
www.globalbeach.com
12 Profero UK
Founded 1998. Privately owned. Managing director Nick Blunden. 10%
consultancy, 15% design/build, 5 % mobile, 5% virals, 30% ads, 10%
search, 5% affiliate, 20% media. Clients include COI, Mini, Channel
4. www.profero.com
13 Investis
Founded 2000. Privately owned. Chief executive Justin Walters. 10%
consultancy, 90% design/build. Clients include Cadbury Schweppes,
Prudential, Arriva. www.investis.com
14 Harvest Digital
Founded 2001. Privately owned. MD Emma Wilson. 10% consultancy, 20%
e-commerce, 5% email, 38% ads, 20% search, 5% affiliate, 2% other.
Clients include Tesco, Auto Trader, Thomas Cook.
www.harvestdigital.com
15 Reading Room
Founded 1996. Privately owned. Joint CEOs Margaret Manning, Simon
Usher. 16% consult, 45% des/build, 21% e-com, 4% CD-ROM, 4% eCRM, 2%
email, 2% ads, 4% search, 2% media. Clients incl Skoda, Land
Securities. www.readingroom.com
16 IS Solutions
Founded 1985. Privately owned. Managing director Jon Lythall. No
breakdown supplied. Clients include Toshiba, Toyota,
moneysupermarket.com. www.issolutions.co.uk
17 Glue London
Founded 1999. Subsidiary Aegis. Chief executive Mark Cridge. 20%
consultancy, 5% mobile, 5% eCRM, 20% virals, 5% email, 45% ads.
Clients include Bacardi Global Brands, Virgin Trains, Adidas.
www.gluelondon.com
18 digitaltmw
Founded 2000. Subsidiary TMW. Managing director Ross Taylor. 10%
consultancy, 30% design/build, 10% e-commerce, 30% eCRM, 10% virals,
10% email. Clients include Diageo, Unilever, T-Mobile. www.tmw.co.uk
19 Nucleus
Founded 1979. Privately owned. Chairman Peter Matthews. 30%
consultancy, 20% design/build, 50% e-commerce. Clients include Aman
Resorts, Teletext Holidays, HSBC. www.nucleus.co.uk
20 twentysix
Founded 1997. Subsidiary Media Square. Managing director Gail
Dudleston. 5% consultancy, 62% design/build, 23% e-commerce, 8%
eCRM, 2% search. Clients include Royal Navy, Waitrose, bmi.
www.twentysixlondon.com
21 Craik Jones Watson Mitchell Voelkel
Founded 1991. Subsidiary Omnicom. Managing director Jackie
Stevenson. 20% consultancy, 30% design/build, 10% mobile, 10% eCRM,
20% email, 10% ads. Clients include Land Rover, Boots, Unilever.
www.craikjones.co.uk
22 Syzygy UK
Founded 1996. Subsidiary Syzygy AG. Managing director Gareth
Phillips. 10% consultancy, 40% design/build, 20% e-commerce, 10%
eCRM, 10% email, 10% ads. Clients include Mazda UK, Channel 4,
Wyeth. www.syzygy.net
23 Draftfcb
Founded 1991. Subsid. Interpublic. MD Enda McCarthy. 5% consult, 20%
des/build, 2% CD-ROM, 2% iTV, 1% mob, 20% eCRM, 5% virals, 20%
email, 20% ads, 1% search, 1% affiliate, 3% other. Clients include
GM, Motorola. www.draftfcb.co.uk
24 Grand Union
Founded 2000. Privately owned. Managing partners Rob Forshaw, Matt
Nicolls. No breakdown disclosed. No clients listed.
www.thegrandunion.com
25 GT
Founded 1994. Subsid WPP. Managing partners Marc Giusti, Tim Seddon.
10% consult, 15% des/build, 15% e-com, 5% CD-ROM, 5% iTV, 5% mobile,
10% eCRM, 5% virals, 5% email, 20% ads, 5% other. Clients include
Audi, Aviva. www.wearegt.com
26 Avvio Design
Founded 1994. Privately owned. Managing director Duncan Gardner. 25%
design/build, 10% CD-ROM, 5 % mobile, 40% eCRM, 5% virals, 10%
email, 5% other. Clients include Sky, RBS, News Corp.
www.avvio.co.uk
27 LIDA
Founded 1999. Subsidiary M&C Saatchi Group. Chief executive Lisa
Thomas. 25% design/build, 5% e-commerce, 5% iTV, 3% mobile, 25%
eCRM, 2% virals, 25% email, 10% ads. www.lida.com
28 Rufus Leonard
Founded 1989. Privately owned. Managing director Will Rowe. 15%
consultancy, 30% design/build, 35% e-commerce, 10% email, 10% ads.
Clients include O2, Rolls-Royce, Environment Agency.
www.rufusleonard.com
29 Web Liquid
Founded 2003. Privately owned. MD David Shiell. 35% consult, 2%
eCRM, 8% email, 5% ads, 5% search, 5% affiliate, 15% other, 25%
media. Clients include Hilton Hotels, Avis, XL.com (UK & Ireland).
www.webliquidgroup.com
30 Spannerworks
Founded 2007. Subsidiary iCrossing. Chief executive Arjo Ghosh. 10%
consultancy, 90% search. Clients include TUI, HBOS, Virgin Group.
www.spannerworks.com
31 RedEye International
Founded 1997. Privately owned. Chief executive Mark Patron. 10%
consultancy, 45% eCRM, 45% email. Clients include William Hill,
Warner Breaks, UK Parliament. www.redeye.com
32 Blue Barracuda
Founded 2001. Pr owned. CEO Martin Talks. 2.5% consult, 20%
des/build, 7.5% e-com, 1% CD-ROM, 1% mobile, 10% eCRM, 5% virals, 5%
email, 5% ads, 15% search, 8% affiliate, 5% other, 15% media.
Clients incl FT.com. www.bluebarracuda.com
33 Archibald Ingall Stretton
Founded 1998. Privately owned. Managing partners Stuart Archibald,
Jon Ingall. 20% consult, 15% des/build, 5% e-com, 5% mobile, 20%
eCRM, 5% virals, 10% email, 10% ads, 10% other. Clients include O2,
Skoda, Abbey. www.aislondon.com
34 Graphico New Media
Founded 1990. Subsidiary Digital Marketing Group. CEO Mark Bennett.
15% consult, 17.5% des/build, 20% e-com, 15% mobile, 7.5% eCRM, 2.5%
virals, 5% email, 10% ads, 7.5% media. Clients include Bacardi,
PepsiCo. www.graphico.co.uk
35 Poke
Founded 2001. Subsid Mother. Managing partners Nick Farnhill, Peter
Beech, Tom Hostler, Iain Tait. 10% consult, 50% des/build, 5% e-com,
10% eCRM, 5% email, 20% ads. Clients incl Orange, BBC Worldwide,
Topshop. www.pokelondon.com
36 CMW Interactive
Founded 1999. Subsid Clark McKay & Walpole. MD Martin Nieri. 18%
consultancy, 20% design/build, 5% e-commerce, 25% eCRM, 5% virals,
5% email, 12% ads. Clients include Flybe, Cadbury Trebor Bassett,
GSK. www.cmwinteractive.com
37 E3 Media
Founded 1997. Privately owned. Managing director Stuart Avery. 15%
consultancy, 25% design/build, 10% e-commerce, 5% mobile, 5% virals,
5% email, 40% ads. Clients include BBC, COI, Peugot.
www.e3media.co.uk
38 Freestyle New Media Group
Founded 1996. Privately owned. MD Suzanne Linton. 25% consultancy,
40% design/build, 10% e-commerce, 12% CD-ROM, 2% email, 3% ads, 2%
search, 5% other online marketing. Clients include ICI, Volvo,
Taylor Wimpey. www.fsnm.co.uk
39 Cimex Media
Founded 1994. Privately owned. Managing director Steve Puxley. 25%
consultancy, 55% design/build, 5% e-commerce, 5% CD-ROM, 10% mobile.
Clients include DfES, e-Skills, BBC. www.cimex.com
40 The Group
Founded 1991. Privately owned. Managing director Mark Hill. 25%
consultancy, 70% design/build, 5% mobile. Clients include Aviva,
Imperial Tobacco, Rexam. www.the-group.net

Source: Marketing Digital Leagues, 24 October 2007
*Companies House data provided by Willott Kingston Smith for agencies
affected by the Sarbanes-Oxley Act.

THE SARBANES-OXLEY EFFECT

For digital agencies unable to provide information due to the US Sarbanes-Oxley Act, we have used Companies House data supplied by Willott Kingston Smith. No data could be found for R/GA, Euro RSCG 4D Digital and Digitas, and no digital turnover data could be split out of the figures for Arc Worldwide, Wunderman, Tequila, Proximity, MRM Worldwide and RMG Connect.

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