Marketing League Table: Research leagues

While the market research industry is in good health, overall growth, especially at the top end, is flat. Market maturity has led to consolidation among the big agencies, although recent deals have spread to the middle ranks. The goal remains to move beyond data provision, to embrace the co-ownership of business problems and opportunities.

TOP RESEARCH AGENCIES

Agency Turnover Turnover % Staff Int'l
2006(pounds) 2005(pounds) chng work
(%)

1 TNS 151,100,000 159,100,000 -5 1788 n/a
Millward Brown* n/a 115,428,000 n/a n/a n/a
2 GfK NOP 112,082,000 107,695,000 4 635 26
3 Ipsos MORI 110,000,000 103,500,000 6 917 15
ACNielsen* n/a 70,304,000 n/a n/a n/a
4 Synovate 64,300,000 54,700,000 18 450 54
Research Int'l* n/a 62,148,000 n/a n/a n/a
BMRB* n/a 47,825,991 n/a n/a n/a
IRI Infoscan* 34,161,106 34,496,993 -1 238 n/a
Banner Corporation* 31,782,613 23,129,564 37 n/a n/a
5 Cello Group** 30,964,631 16,105,071 92 450 56
6 Harris Interactive 22,679,000 19,886,000 14 240 52
7 ICM 17,464,000 14,802,000 18 85 13
8 Hall & Partners
Europe 16,300,000 12,900,000 26 108 40
9 Illuminas 15,685,000 15,795,000 -1 130 30
Added Value* n/a 13,692,163 n/a n/a n/a
10 ORC International 12,742,161 12,811,775 -1 124 18
11 Maritz Research 11,500,000 10,300,000 12 100 40
12 BDRC** 9,260,000 6,279,000 47 62 21
Flamingo
International* n/a 8,516,393 n/a 48 70
13 HPI Research 8,023,000 9,579,000 -16 56 40
14 Research Now 7,951,000 3,639,000 118 280 50
15 Nunwood 7,635,000 6,400,000 19 150 8
16 Marketing Sciences 7,335,473 7,037,001 4 45 23
17 Quaestor Research 6,701,957 6,967,000 -4 80 1
18 SPA 6,017,113 5,599,567 7 52 9
19 2CV Research 5,969,000 5,546,700 8 42 40
20 FDS 5,958,000 6,057,398 -2 84 3
BPRI* 5,700,594 6,268,758 -9 29 n/a
21 Conquest Research 5,546,100 5,187,350 7 35 25
22 YouGov 5,500,000 2,942,000 87 90 15
23 Business Research
Group 5,103,731 4,636,226 10 55 85
Promar Int'l* n/a 4,835,000 n/a n/a n/a
Henley Centre
HeadlightVision* n/a 4,459,783 n/a n/a n/a
24 Network Research
& Marketing 4,057,754 4,632,344 -12 35 3
25 Snap Surveys 3,999,561 3,064,947 30 66 5
26 Grass Roots UK 3,920,000 3,632,000 8 285 3
27 Accent 3,893,492 3,734,947 4 38 5
28 Firefish 3,774,879 3,031,548 25 17 50
Millward Brown
Ulster* n/a 3,364,836 n/a n/a n/a
29 Buckingham Research
Associates 3,352,878 3,981,781 -16 21 40
30 Echo 3,304,121 3,008,907 10 60 45
31 Swift Research 3,154,932 2,928,665 8 60 5
Morpace* n/a 3,106,480 n/a n/a n/a
32 Retail Eyes 3,084,286 1,703,023 81 47 1
33 Kadence (UK) 3,007,469 2,483,042 21 20 60
34 Intrepid 2,753,034 2,180,907 26 20 45
35 FreshMinds 2,395,355 1,863,893 29 65 10

Agency

1 TNS
Founded 1967. Publicly quoted. Chief executive David Lowden. No work
breakdown given. www.tns-global.com
Millward Brown*
Founded 1973. Subsidiary WPP. Chief executive Warwick Nash. No work
breakdown given. www.millwardbrown.com
2 GfK NOP
Founded 1957. Subsidiary GfK AG. Managing director Phyllis
Macfarlane. 55% quantitative, 6% qualitative, 27%
continuous/syndicated, 9% mystery shopping, 3% other. www.gfknop.com
3 Ipsos MORI
Founded 1946. Subsidiary Ipsos. Chief executive Brian Gosschalk. 63%
quantitative, 12% qualitative, 24% continuous/syndicated, 1% other.
www.ipsos-mori.com
ACNielsen*
Founded 1939. Subsidiary The Nielsen Company. Managing director
Eleni Nicholas. No work breakdown given. www.acnielsen.co.uk
4 Synovate
Founded 2003. Subsidiary Aegis Group. Chief executive Michelle
Norman. 65% quantitative, 17% qualitative, 6% continuous/syndicated,
2% mystery shopping, 10% other. www.synovate.com
Research International*
Founded 1973. Subsidiary WPP. Chief executive Julian Bond. No work
breakdown given. www.research-int.com
BMRB*
Founded 1933. Subsidiary WPP. Chairman Andy Brown. No work breakdown
given. www.bmrb.co.uk
IRI Infoscan*
Founded 1992. Subsidiary Information Resources Inc. Chief executive
Scott Klein. No work breakdown given. www.infores.com
Banner Corporation*
Founded 1985. Subsidiary WPP. Chairman Rod Banner. No work breakdown
given. www.b1.com
5 Cello Group**
Founded 2004. Publicly quoted. Chief executive Mark Scott. 56%
quantitative, 41% qualitative, 3% continuous/syndicated.
www.cellogroup.co.uk
6 Harris Interactive
Founded 1993. Subsidiary Harris Interactive Inc. President George
Terhanian. 70% quantitative, 20% qualitative, 10% other.
www.harrisinteractive.com
7 ICM
Founded 1989. Subsidiary Creston Group. Managing director Nick
Sparrow. 66% quantitative, 14% qualitative, 18%
continuous/syndicated, 1% mystery shopping, 1% other.
www.icmresearch.co.uk
8 Hall & Partners Europe
Founded 1991. Subsidiary Omnicom. Chief executive Vanella Jackson.
60% quantitative, 40% qualitative. www.hall-and-partners.com
9 Illuminas
Founded 1988. Subsidiary Media Square. Chief executive John
Connaughton. No work breakdown given. www.illuminas-global.com
Added Value*
Founded 1988. Subsidiary WPP. Chief executive Liz Musch. No work
breakdown given. www.added-value.com
10 ORC International
Founded 1972. Subsidiary Info USA. Managing director Richard
Cornelius. 72% quantitative, 7% qualitative, 2% mystery shopping,
19% other. www.orc.co.uk
11 Maritz Research
Founded 1991. Subsidiary Maritz Research Inc. Managing director
Stephan Thun. 20% quantitative, 5% qualitative, 55%
continuous/syndicated, 20% mystery shopping. www.maritzresearch.com
12 BDRC**
Founded 1991. Privately owned. Chief executive Cris Tarrant. 23%
quantitative, 16% qualitative, 47% continuous/syndicated, 14%
mystery shopping. www.bdrc.co.uk
Flamingo International*
Founded 1997. Subsidiary Omnicom. Managing director Maggie Collier.
85% qualitative, 15% other. www.flamingo-international.com
13 HPI Research
Founded 1978. Privately owned. Chief executive David Iddiols. 60%
quantitative, 40% qualitative. www.hpiresearch.com
14 Research Now
Founded 2000. Privately owned. Managing director Andrew Cooper. 100%
quantitative. www.researchnow.co.uk
15 Nunwood
Founded 1996. Privately owned. Chief executive Clare Bruce. 50%
quantitative, 30% qualitative, 20% other. www.nunwood.com
16 Marketing Sciences
Founded 1977. Subsidiary Creston. Managing director Keith Bates. 91%
quantitative, 8% qualitative, 1% mystery shopping.
www.marketing-sciences.co.uk
17 Quaestor Research
Founded 1986. Subsidiary Eq Group. Chief executive Simon Dannatt.
29% quantitative, 33% qualitative, 27% continuous/syndicated, 3%
mystery shopping, 8% other. www.quaestor.co.uk
18 SPA
Founded 1994. Privately owned. Chairman Jon Priest. 59%
quantitative, 38% qualitative, 3% other. www.spa-mr.com
19 2CV Research
Founded 1989. Privately owned. Chairman Vincent Nolan. 27%
quantitative, 72% qualitative, 1% other. www.2cv.co.uk
20 FDS
Founded 1972. Subsidiary Munro Global. Managing director Charlotte
Cornish. No work breakdown given. www.fds.co.uk
BPRI*
Founded 1986. Subsidiary WPP. Joint managing directors Cara Berry,
Moniah Stubbings. No work breakdown given. www.bprigroup.com
21 Conquest Research
Founded 1989. Privately owned. Managing director David Penn. 90%
quantitative, 10% qualitative. www.conquestuk.com
22 YouGov
Founded 2000. Publicly quoted. Managing director Dr Andy Brown. 81%
quantitative, 4% qualitative, 10% continuous/syndicated, 5% other.
www.yougov.com
23 Business Research Group
Founded 1991. Privately owned. Chief executive Don Wildey. 80%
quantitative, 10% qualitative, 8% continuous/syndicated, 2% other.
www.businessresearchgroup.co.uk
Promar International*
Founded 1977. Subsidiary Genus. Managing director Richard Wood. No
work breakdown given. www.promar-international.com
Henley Centre HeadlightVision*
Founded 1996. Subsidiary WPP. Managing director Sarah Davies. No
work breakdown given. www.hchlv.com
24 Network Research & Marketing
Founded 1987. Privately owned. Managing director Virginia Monk. 17%
quantitative, 3% qualitative, 80% continuous/syndicated.
www.networkresearch.co.uk
25 Snap Surveys
Founded 1981. Privately owned. Chief executive Peter Wills. 100%
quantitative. www.snapsurveys.com
26 Grass Roots UK
Founded 1980. Privately owned. Managing director Rik Burrage. 19%
qualitative, 81% mystery shopping. www.grassroots.uk.com
27 Accent
Founded 1988. Privately owned. Managing director Rob Sheldon. 45%
quantitative, 34% qualitative, 13% continuous/syndicated, 5% mystery
shopping, 3% other. www.accent-mr.com
28 Firefish
Founded 2000. Privately owned. Managing directors Jem Fawcus, Alison
Fydler. 2.5% quantitative, 97.5% qualitative. www.firefish.ltd.uk
Millward Brown Ulster*
Founded 1965. Subsidiary WPP. Managing director Richard Moore. No
work breakdown given. www.ums-research.com
29 Buckingham Research Associates
Founded 1987. Subsidiary Eq Group. Managing director Tony Isaacs.
70% quantitative, 15% continuous/syndicated, 15% other.
www.buckingham-research.com
30 Echo
Founded 1989. Privately owned. Chief executive Sandra Macleod. 93%
quantitative, 7% qualitative. www.echoresearch.com
31 Swift Research
Founded 1985. Privately owned. Managing director Alison Flannery.
77% quantitative, 6% qualitative, 15% continuous/syndicated, 2%
mystery shopping. www.swift-research.co.uk
Morpace*
Founded 1997. Subsidiary Morpace International. Managing director
Mick Nagle. No work breakdown given. www.morpace.co.uk
32 Retail Eyes
Founded 2003. Privately owned. Chief executive Tim Ogle. 5%
quantitative, 4% qualitative, 91% mystery shopping.
www.retaileyes.co.uk
33 Kadence (UK)
Founded 1992. Subsidiary Kadence International Business Research
Group. Privately owned. Managing director Kieron Mathews. 80%
quantitative, 20% qualitative. www.kadence.com
34 Intrepid
Founded 1997. Privately owned. Managing directors Elizabeth High,
Misia Tramp. 50% quantitative, 50% qualitative.
www.thinkintrepid.com
35 FreshMinds
Founded 2000. Privately owned. Managing directors Caroline Plumb,
Charlie Osmond. 60% quantitative, 25% qualitative, 10%
continuous/syndicated, 5% mystery shopping. www.freshminds.co.uk

Source: Marketing Research Leagues, 5 September 2007
*Companies House data provided by Willott Kingston Smith for agencies
affected by the Sarbanes-Oxley Act
**Cello Group's figures include Insight Research Group, RS Consulting
Group, Leapfrog and 30% of TVE

THE SARBANES-OXLEY EFFECT

For US-owned companies affected by the Sarbanes-Oxley Act, which restricts the information companies can disclose, we have used Companies House data supplied by Willott Kingston Smith. In some cases the data available was for 2005. No data was available for i to i Research or Carat Insight.

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