Marketing League Table: PR leagues

It might be a PR practitioner's job to look on the bright side, but a quiet confidence in the industry is justified. There is a growing demand for senior counsel to maintain corporate reputations, particularly online. Financial PR work is booming too, with many benefiting from the increased flow of big business to London from Russia. CSR campaigns and ethically focused activity are also on the up, yet the challenge for both clients and PR practitioners is to avoid charges of 'greenwash'. Agencies must be aware that consumers are alive to the superficial.

TOP PR AGENCIES

Rnk Company Fee income Chng UK t'over
2006(pounds) 2005(pounds) (%) 2006

1 Bell Pottinger Group 46,988,000 41,588,000 13.0 158,565,000
2 Financial Dynamics 35,500,000 27,300,000 30.0 41,900,000
Weber Shandwick* n/a 25,435,000 n/a n/a
Hill & Knowlton* n/a 22,629,000 n/a n/a
3 Citigate Dewe Rogerson 20,434,704 19,068,721 7.2 24,269,215
4 Edelman 18,368,448 16,499,795 11.3 27,186,917
Finsbury* n/a 16,262,000 n/a n/a
Fishburn Hedges* n/a 15,660,000 n/a n/a
Ketchum* n/a 12,530,000 n/a n/a
Freud Communications* n/a 12,357,000 n/a n/a
5 Trimedia Harrison Cowley 10,942,234 10,005,119 9.4 14,003,323
6 College Hill Associates 10,027,193 9,322,855 7.6 11,974,400
Porter Novelli* n/a 9,525,000 n/a n/a
7 The Red Consultancy 9,177,279 8,890,104 3.2 14,934,384
8 Geronimo Communications 8,420,800 8,875,700 -5.1 9,902,000
9 Lansons Communications 7,527,326 6,431,237 17.0 9,059,564
Maitland* n/a 7,446,000 n/a n/a
Buchanan* n/a 6,903,000 n/a n/a
10 Lexis Public Relations 6,441,000 5,665,000 13.7 9,719,000
11 Grayling 6,364,731 7,522,821 -15.4 9,939,775
12 Exposure Promotions 6,358,404 3,326,250 91.2 14,078,130
13 Metia (formerly
Write Image) 6,332,740 5,957,422 6.3 10,396,408
Band and Brown* n/a 5,867,000 n/a n/a
14 Four Communications 5,711,172 4,093,790 39.5 16,963,762
Euro RSCG Biss
Lancaster* n/a 5,441,000 n/a n/a
15 The BIG Partnership 5,301,586 5,258,303 0.8 5,591,230
Shire Health* n/a 5,166,000 n/a n/a
16 Camargue 5,081,836 4,348,646 16.9 6,452,315
17 Chandler Chicco 4,959,868 5,176,573 -4.2 3,797,601
18 Golley Slater
Public Relations 4,906,155 4,663,952 5.2 5,950,337
19 Bite Communications 4,788,640 4,633,498 3.3 5,543,071
20 APCO 4,720,000 4,300,000 10.9 6,512,000
21 Nelson Bostock
Communications 4,654,445 4,559,932 2.1 9,617,659
22 Cake 4,647,000 3,506,000 32.5 10,846,218
23 Hotwire 4,536,738 3,377,103 34.3 6,650,785
Gavin Anderson* n/a 4,446,000 n/a n/a
24 Waggener Edstrom 4,381,315 3,168,886 38.3 4,381,315
25 Portfolio Group 4,263,300 3,994,475 6.7 4,551,055


Rnk Company Total staff Clients Location
2006 2005 Retainer Project

1 Bell Pottinger Group 418 413 402 556 London
2 Financial Dynamics 181 163 517 215 London
Weber Shandwick* 341 n/a n/a n/a n/a
Hill & Knowlton* 257 n/a n/a n/a n/a
3 Citigate Dewe Rogerson 115 120 292 0 London
4 Edelman 217 184 n/a n/a London
Finsbury* 55 n/a n/a n/a n/a
Fishburn Hedges* 144 n/a n/a n/a n/a
Ketchum* 145 n/a n/a n/a n/a
Freud Communications* 131 n/a n/a n/a n/a
5 Trimedia Harrison Cowley 149 143 178 168 London
6 College Hill Associates 93 92 n/a n/a London
Porter Novelli* 121 n/a n/a n/a n/a
7 The Red Consultancy 117 111 85 101 London
8 Geronimo Communications 92 107 50 49 London
9 Lansons Communications 106 70 106 76 London
Maitland* 36 n/a n/a n/a n/a
Buchanan* 41 n/a n/a n/a n/a
10 Lexis Public Relations 89 84 36 22 London
11 Grayling 76 91 82 268 London
12 Exposure Promotions 83 74 126 0 London
13 Metia (formerly
Write Image) 121 123 35 67 London
Band and Brown* 82 n/a n/a n/a n/a
14 Four Communications 76 57 85 124 London
Euro RSCG Biss
Lancaster* 69 n/a n/a n/a n/a
15 The BIG Partnership 83 79 129 70 Glasgow
Shire Health* 100 n/a n/a n/a n/a
16 Camargue 62 54 64 97 Cheltenham
17 Chandler Chicco 45 44 25 8 London
18 Golley Slater
Public Relations 80 82 212 81 Cardiff
19 Bite Communications 62 68 47 14 London
20 APCO 48 38 29 40 London
21 Nelson Bostock
Communications 52 52 59 28 London
22 Cake 58 53 18 48 London
23 Hotwire 57 44 63 51 London
Gavin Anderson* 32 n/a n/a n/a n/a
24 Waggener Edstrom 44 40 7 10 London
25 Portfolio Group 62 48 126 118 London

Rnk Company

1 Bell Pottinger Group
Founded 1986. Subsidiary Chime Communications. Chairman Kevin
Murray. No clients disclosed. Member PRCA. www.chime.plc.uk
2 Financial Dynamics
Founded 1985. Subsidiary Financial Dynamics International. Chief
executive Charles Watson. Clients include CBRE, ENRC, Tesco. Member
PRCA. www.fd.com
Weber Shandwick*
Founded 2001. Subsidiary Interpublic. Chief executive Colin Byrne.
No clients disclosed. www.webershandwick.co.uk
Hill & Knowlton*
Founded. Subsidiary WPP. Chief executive Sally Costerton. No clients
disclosed. Member PRCA. www.hillandknowlton.co.uk
3 Citigate Dewe Rogerson
Founded 1987. Subsidiary Huntsworth. Chief executive Jonathan Clare.
Clients include Premier Foods, Yell, National Grid.
www.citigatedewerogerson.com
4 Edelman
Founded 1967. Privately owned. Chief executive Robert Phillips.
Clients include Pfizer, Microsoft, Shell. Member PRCA.
www.edelman.com
Finsbury*
Founded 1994. Subsidiary WPP. Consulting partner Rupert Younger. No
clients disclosed. www.finsbury.com
Fishburn Hedges*
Founded 1991. Subsidiary Omnicom Group. Chief executive Neil Hedges.
No clients disclosed. www.fishburn-hedges.co.uk
Ketchum*
Founded 1923. Subsidiary Omnicom Group. Chief executive David
Gallagher. No clients disclosed. Member PRCA. www.ketchum.com
Freud Communications*
Founded 1985. Subsidiary Publicis Groupe. Chairman Matthew Freud. No
clients disclosed. www.freud.com
5 Trimedia Harrison Cowley
Founded 1962. Subsidiary Huntsworth. Chief executive Paul Kelly.
Clients include BT, COI, Diageo. Member PRCA. www.trimediahc.com
6 College Hill Associates
Founded 1972. Privately owned. Chairman Alexander Sandberg. No
clients disclosed. Member PRCA. www.collegehill.com
Porter Novelli*
Founded 1972. Subsidiary Omnicom Group. Managing director Jean
Wyllie. No clients disclosed. Member PRCA. www.porternovelli.co.uk
7 The Red Consultancy
Founded 1994. Subsidiary Huntsworth. Chief executive Mike Morgan.
Clients include Nokia, MSN UK, MSN EMEA. Member PRCA.
www.redconsultancy.co.uk
8 Geronimo Communications
Founded 2000. Subsidiary Tribal Group. Chief executive Karen Harris.
Clients include DWP, DfES, Quality Improvement Agency.
www.geronimocommunications.com
9 Lansons Communications
Founded 1989. Privately owned. Chief executive Tony Langham. Clients
include Alliance & Leicester, uSwitch, Royal Bank of Scotland.
Member PRCA. www.lansons.com
Maitland*
Founded 1994. Subsidiary Havas. Chairman Angus Maitland. No clients
disclosed. www.maitland.co.uk
Buchanan*
Founded 1980. Subsidiary WPP. Chief executive Richard Oldworth. No
clients disclosed. www.buchanan.uk.com
10 Lexis Public Relations
Founded 1992. Privately owned. Chairman Hugh Birley. Clients include
Unilever, Norwich Union, Barclays. Member PRCA. www.lexispr.com
11 Grayling
Founded 1981. Subsidiary Huntsworth. Chairman Nigel Kennedy. Clients
include Masterfoods, Fresenius, Heinz. Member PRCA. www.grayling.com
12 Exposure Promotions
Founded 1993. Privately owned. Chief executive Raoul Shah. Clients
include Umbro, Hutchison 3G, InBev. Member PRCA. www.exposure.net
13 Metia (formerly Write Image)
Founded 1988. Subsidiary Metia Group. Chief executive Steve Ellis.
No clients disclosed. www.metia.com
Band and Brown*
Founded 1991. Subsidiary Cossette Communications. Chairman Nick
Band. No clients disclosed. www.bbpr.com
14 Four Communications
Founded 2001. Privately owned. Chief executive Nan Williams. Clients
include Sony Computer Entertainment Europe, Gulf Air, APACS/Chip &
Pin. www.fourcommunications.com
Euro RSCG Biss Lancaster*
Founded 1978. Subsidiary Havas. Chairman Graham Lancaster. No
clients disclosed. Member PRCA. www.bisslancaster.com
15 The BIG Partnership
Founded 2000. Privately owned. Clients include Scottish Executive,
ScottishPower, Dundas & Wilson. www.bigpartnership.co.uk
Shire Health*
Founded 1986. Subsidiary WPP. Managing director Matt de Gruchy. No
clients disclosed. www.shirehealthpr.com
16 Camargue
Founded 1987. Privately owned. Managing director Andrew Litchfield.
Clients include Sunrise Assisted Living, Atkins, Corus.
www.camarguepr.com
17 Chandler Chicco
Founded 1998. Privately owned. Managing director Fiona Hall. Clients
include Novartis, Pfizer, Allergan. www.ccapr.com
18 Golley Slater Public Relations
Founded 1957. Privately owned. Chief executive Chris Lovell. Clients
include Persimmon, The Army, Greggs. Member PRCA.
www.golleyslater.com
19 Bite Communications
Founded 1995. Subsidiary Next Fifteen Communications. Chief
executive Clive Armitage. Clients include Sun Microsystems, Samsung,
Symantec. Member PRCA. www.bitepr.com
20 APCO
Founded 1995. Subsidiary APCO Worldwide. Managing director Darren
Murphy. Clients include GML, Borouge, Lloydspharmacy. Member PRCA.
www.apcoworldwide.com
21 Nelson Bostock Communications
Founded 1987. Subsidiary Creston. Chairman Martin Bostock. Clients
include Canon, Toshiba, Swatch. Member PRCA. www.nelsonbostock.com
22 Cake
Founded 1989. Privately owned. Chief executive Mike Mathieson.
Clients include Nintendo, Unilever, Coors. www.cakegroup.com
23 Hotwire
Founded 2000. Privately owned. Managing director Kristin Syltevik.
Clients include Research in Motion, Thus, Tiscali. Member PRCA.
www.hotwirepr.com
Gavin Anderson*
Founded 1981. Subsidiary Omnicom Group. Chief executive Richard
Constant. No clients disclosed. www.gavinanderson.com
24 Waggener Edstrom
Founded 2001. Privately owned. President Claire Lematta. Clients
include Microsoft, AMD, GSK. Member PRCA. www.waggeneredstrom.com
25 Portfolio Group
Founded 1988. Privately owned. Joint managing directors Sheila
Gimson, Tony Martin. Clients include eFunds, McKinney Rogers, Select
Education. Member PRCA. www.portmet.co.uk

Source: PR Week/Marketing PR Leagues, 23 May 2007
Fee income includes non-UK business, turnover does not.
*Companies House data provided by Willott Kingston Smith for agencies
affected by the Sarbanes-Oxley Act

THE SARBANES-OXLEY EFFECT

The US Sarbanes-Oxley Act restricts the financial information that firms headquartered in the US are allowed to make public. PR Week's Top 150, on which Marketing's PR leagues are based, ranked Sarbanes-Oxley-affected companies using estimated figures, based on a detailed formula that took into account Companies House data, agency headcount and average industry growth rates, among other factors. For consistency with Marketing's other leagues, we have entered Sarbanes-Oxley-affected agencies in the league on their Companies House data, provided by Willott Kingston Smith, but not ranked them. In these cases gross profit has been used as a guide to fee income. No financial information was available for Burson-Marsteller, Fleishman Hillard, Cohn & Wolfe, MS&L or Ogilvy, and so these agencies have not been included in Marketing's league.

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