Marketing League Table: Sales promotion leagues

Many agencies in this sector have pushed beyond the narrow confines of traditional sales promotion activities in recent years, acquiring experiential and digital skills, which have allowed them to provide a more strategic service. Some of these efforts are bearing fruit, with a number of agencies achieving significant gross-profit growth.

TOP SALES PROMOTION AGENCIES

Rnk Agency Gross profit Gross profit Chng Staff
2006 (pounds) 2005 (pounds) (%)

Proximity London* 29,017,000 23,337,000 24 245
Tequila* n/a 22,657,221 n/a 259
1 Iris 17,810,000 12,816,000 39 421
2 The Marketing Store 14,960,055 13,249,308 13 181
3 Carlson Marketing UK 13,871,320 16,845,924 -18 226
Arc Worldwide* n/a 13,382,000 n/a 135
Joshua G2* n/a 13,369,000 n/a 206
Momentum Activating
Demand* n/a 12,735,000 n/a 182
4 Geoff Howe Marketing
Communications 12,656,000 11,824,000 7 120
5 Billington Cartmell 11,352,000 8,271,675 37 105
6 Haygarth 10,535,445 10,125,353 4 154
7 BD-NTWK 8,978,708 6,870,533 31 173
8 Chemistry
Communications 8,450,000 5,596,000 51 110
Euro RSCG KLP* n/a 7,474,000 n/a 71
9 Exposure Promotions 6,863,231 6,505,776 5 76
10 TRO 6,705,000 6,657,000 1 139
Dialogue Marketing* n/a 6,613,000 n/a 71
11 Elvis 5,466,166 n/a n/a 75
12 Dynamo** 5,300,000 n/a n/a 65
13 WDMP 4,857,520 3,220,410 51 64
14 JJ Group 4,286,444 4,020,110 7 80
Logistix* 3,531,000 4,160,000 -15 49
15 KLM 3,141,153 2,849,322 10 69
16 Beechwood 2,829,936 3,504,100 -19 37
17 SMP 2,650,000 2,500,000 6 45
18 23red 2,412,963 2,416,968 0 45
19 Ainsworth &
Parkinson 2,378,336 2,385,241 0 44
20 Golley Slater 2,282,117 1,293,223 76 52
21 Cubo Brand
Communications 2,205,365 1,242,528 77 24
22 The Big Kick 2,205,000 1,190,000 85 16
23 Steam UK 2,126,197 1,818,395 17 21
24 Liquid
Communications 1,850,000 1,330,000 39 17
25 Intelligent Marketing
& Communications 1,849,012 1,559,840 19 34
26 Catalyst** 1,816,693 1,783,089 2 48
27 Branded Moments of
Truth (formerly
Gasoline) 1,648,572 1,399,888 18 20
28 HRG 1,499,297 1,032,227 45 25
29 Space 1,241,978 565,972 119 18
30 Why Not! 1,006,334 894,517 13 13
31 Toucan 810,923 601,573 35 12
32 Bullet 782,331 299,658 161 14
33 Initials 700,000 n/a n/a 10
34 Cognito Integrated
Marketing 487,500 357,000 37 12

Rnk Agency

Proximity London*
Founded 1991. Subsidiary Omnicom Group. Chief executive Amanda
Phillips. Clients include TV Licensing, Royal Mail, InterContinental
Hotels. Member ISP, MCCA, DMA, IPA. www.proximitylondon.com
Tequila*
Founded 1992. Subsidiary Omnicom Group. Chief executives Tim Bonnet
(London), Fergus McCallum (Manchester). Clients include Canon,
Carbon Trust, Gala. Member ISP, MCCA, DMA. www.tequila-uk.com
1 Iris
Founded 1999. Managing director Sam Noble. Clients include Sony
Ericsson, Unilever, Coca-Cola. Member MCCA, DMA, IPA.
www.irisnation.com
2 The Marketing Store
Founded 1986. Subsidiary Havi Group. Chairman David Bender. Clients
include McDonald's, Cereal Partners, Shell. Member ISP, MCCA, DMA,
IPA. www.themarketingstore.com
3 Carlson Marketing UK
Founded 1960. Subsidiary Carlson Companies. Chief executive Jonathan
Harman. Clients include Arla Foods, BT, Nestle. Member ISP, MCCA,
DMA, IPA. www.carlsonmarketing.co.uk
Arc Worldwide*
Founded 1968. Subsidiary Publicis Groupe. Chairman Andrew Edwards.
Clients include Procter & Gamble, Coca-Cola Enterprises, HBOS.
Member ISP, MCCA, DMA, IPA. www.arcshowcase.co.uk
Joshua G2*
Founded 1978. Subsidiary WPP. Managing director Nick Spindler.
Clients include Masterfoods, Post Office, Nestle. Member ISP, MCCA,
DMA. www.joshua-g2.co.uk
Momentum Activating Demand*
Founded 1999. Subsidiary Interpublic. Chief executive John
Armstrong. Clients include Nestle, Cereal Partners Worldwide,
Bacardi. Member ISP, MCCA, DMA, IPA. www.momentumww.com
4 Geoff Howe Marketing Communications
Founded 1978. Privately owned. Chief executive Steve Connors.
Clients include Hills Pet Nutrition, Honda, Associated British
Foods. Member ISP, DMA. www.geoffhowe.com
5 Billington Cartmell
Founded 1990. Privately owned. Managing partners Ian Billington,
Paul Cartmell. Clients include Unilever, GlaxoSmithKline, Lloyds
TSB. Member ISP, MCCA. www.bcl.co.uk
6 Haygarth
Founded 1984. Privately owned. Managing director Sophie Daranyi.
Clients include Nokia, PepsiCo, BAA. Member ISP, DMA.
www.haygarth.co.uk
7 BD-NTWK
Founded 1990. Privately owned. Chief executive Ghill Donald. Clients
include Coca-Cola, Orange, Nintendo. Member MCCA, IPA.
www.bd-ntwk.com
8 Chemistry Communications
Founded 2000. Publicly quoted. Chief executive Joe Garton. Clients
include SCA, Premier Foods, Diageo. Member ISP, MCCA, DMA.
www.chemistrygroup.co.uk
Euro RSCG KLP*
Founded 1974. Subsidiary Havas. Chief executive Phil Bourne. No
clients disclosed. Member MCCA, DMA. www.klp.co.uk
9 Exposure Promotions
Founded 1993. Privately owned. Managing director Mark Stringer.
Clients include Virgin Trains, Unilever, Diageo. Member ISP.
www.exposure.net
10 TRO
Founded 1982. Privately owned. Managing director Keith O'Loughlin.
Clients include General Motors, T-Mobile, BMW. www.tro-group.co.uk
Dialogue Marketing*
Founded 1995. Subsidiary WPP. Managing director Peter Lidgey. No
clients disclosed. Member ISP. www.dialmkg.com
11 Elvis
Founded 2003. Subsidiary Cossette Communications. Managing director
Mike Cullis. Clients include Mitchells & Butlers, Pizza Hut, Cadbury
Trebor Bassett. Member ISP, MCCA, DMA. www.elviscommunications.com
12 Dynamo**
Founded 1990. Subsidiary Media Square. Managing director Roger
Marriott. Clients include Sainsbury's, Anheuser-Busch, Coca-Cola.
Member ISP, MCCA, DMA. www.dynamo.net.uk
13 WDMP
Founded 2002. Privately owned. Managing director Craig Wheeler.
Clients include Carphone Warehouse, Thomson Holidays, Boehringer
Ingelheim. Member MCCA, DMA. www.wdmp.co.uk
14 JJ Group
Founded 1989. Privately owned. Managing director Robert Beck.
Clients include British Gas Business, Aston Martin, Whitbread.
Member ISP, DMA, IPA. www.thejjgroup.com
Logistix*
Founded 1989. Subsidiary EMAK Worldwide. Chief executive Peter
Boutros. Clients include Kellogg, Coca-Cola Enterprises, Nestle.
Member ISP, MCCA. www.logistix.co.uk
15 KLM
Founded 1986. Subsidiary KLM Group. Chairman Jon Derry. Clients
include Diageo, BSkyB, Npower. Member MCCA, DMA. www.klm.co.uk
16 Beechwood
Founded 1999. Privately owned. Managing director John Wood. Clients
include Pernod Ricard, Alliance & Leicester, Associated British
Foods. Member IPA. www.beechwood.com
17 SMP
Founded 1983. Privately owned. Joint managing directors Chris
Simpson, Simon Mahoney. Clients include Microsoft, Kimberly-Clark,
Sandisk. Member ISP, DMA. www.smp.uk.com
18 23red
Founded 2000. Privately owned. Managing director Jane Asscher.
Clients include Bacardi-Martini. Member ISP, DMA, IPA. www.23red.com
19 Ainsworth & Parkinson
Founded 1990. Privately owned. Managing director Tim Parkinson.
Clients include DAF Trucks, Constellation, Seven Seas. Member ISP.
www.thinkap.com
20 Golley Slater
Founded 1957. Privately owned. Chairman Andrew Tillard. Clients
include Mitsubishi, Oli, School Food Trust. Member ISP, MCCA, DMA,
IPA. www.golleyslater.com
21 Cubo Brand Communications
Founded 1995. Subsidiary Cagney plc. Joint managing directors Kerry
Simpson, Chris Walmsley. Clients include Anheuser-Busch Adventure
Parks, London Metropolitan University, Caribbean Airlines. Member
MCCA. www.cubo.com
22 The Big Kick
Founded 1999. Privately owned. Managing director Barbara Holgate.
Clients include Birds Eye, PepsiCo, Unilever. Member ISP, MCCA.
www.thebigkick.com
23 Steam UK
Founded 2000. Privately owned. Creative director Nick Spink. Clients
include Scottish & Newcastle, Foster's Group EMEA, Ladbrokes. Member
ISP. www.steam-uk.com
24 Liquid Communications
Founded 1999. Privately owned. Joint managing partners Olly Raeburn,
Andy Annett. Clients include Scandinavian Airlines, Unilever,
Mitchells & Butlers. Member MCCA, DMA.
www.liquidcommunications.co.uk
25 Intelligent Marketing & Communications
Founded 2003. Privately owned. Managing director Tricia Weener.
Clients include HSBC, Diageo, Tchibo. Member ISP, MCCA, DMA.
www.intelligent-marketing.com
26 Catalyst**
Founded 2001. Privately owned. Managing director Sam Jordan. Clients
include United Biscuits, National Australia Group, Johnson &
Johnson. Member ISP, MCCA. www.catalystagency.co.uk
27 Branded Moments of Truth (formerly Gasoline)
Founded 2002. Subsidiary Chime Communications. Managing director
Mark Joy. Clients include SABMiller, Muller, Anschutz Entertainment
Group. Member ISP. www.bmt.uk.com
28 HRG
Founded 1990. Privately owned. Managing director Stuart Becker.
Clients include Cow & Gate, ConAgra Foods, Marston's. Member ISP.
www.hrg.co.uk
29 Space
Founded 2003. Privately owned. Managing partner Guy Hepplewhite.
Clients include Eurostar, Beiersdorf, South West England. Member
ISP, MCCA. www.agencyspace.co.uk
30 Why Not!
Founded 2003. Privately owned. Managing director Nick Whitehurst.
Clients include Telegraph Media Group, Greene King. Member ISP.
www.whynot-europe.com
31 Toucan
Founded 1991. Privately owned. Managing director Gary Rapps. Clients
include Hain Celestial, Bell Micro, Ocean Spray. www.toucan.co.uk
32 Bullet
Founded 2003. Privately owned. Managing director Phil Goodman.
Clients include Pernod Ricard, COI, Churchill Insurance.
www.bulletmarketing.com
33 Initials
Founded 2006. Privately owned. Managing director Jamie Matthews.
Clients include Camelot, Greene King, Cadbury. Member MCCA.
www.initialsmarketing.co.uk
34 Cognito Integrated Marketing
Founded 2002. Privately owned. Managing partners Bob Brenchley, Karl
Heasman. Clients include Nivea, SCA Europe, IDT Financial Services.
Member ISP, DMA. www.cognitomarketing.com

Source: Marketing Sales Promotion Leagues, 10 October 2007
*Companies House data provided by Willott Kingston Smith for agencies
affected by the Sarbanes-Oxley Act.
**Merged with Dynamo in September 2007 to form Wax Communications

THE SARBANES-OXLEY EFFECT

For agencies affected by the US Sarbanes-Oxley Act, which restricts the financial information companies can disclose, we have used Companies House data provided by Willott Kingston Smith. These have been placed within the table but not ranked to indicate their position in the industry. These agencies include many of the network-owned integrated below-the-line agencies; it should therefore be noted that their gross profit figures are not necessarily from sales promotion work alone. For several agencies, the latest financial data available was for the 2005 financial year. Figures for Tequila include both the London and Manchester agencies.

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