Biggest brands

There may be less fat, less salt and less sugar in the plethora of products on the shelves, but the value of the UK's stellar FMCG brands is still riding high. The value of the top 50 brands rose by 4% to more than £77bn last year, according to the 2007 Biggest Brands table, compiled exclusively for Marketing by TNS Worldpanel. The key trend over the past year has been the shift toward healthier food products - brands able to show they are responding to consumer concerns are reaping the benefits. Star performers have included Tropicana, Foster's and Weetabix.

SUPERMARKET BRANDS

Rank Brand Sales (pounds m) %
07 06 2007 2006 chng

1 1 Kellogg 550-555 530-535 4
2 2 Heinz 520-525 525-530 -1
3 4 Walkers 490-495 465-470 5
4 3 Cadbury 490-495 495-500 -1
5 5 Birds Eye 465-470 470-475 -2
6 7 Coca-Cola 430-435 400-405 7
7 6 Muller 425-430 420-425 0
8 8 Warburtons 390-395 330-335 18
9 9 McVitie's 340-345 320-325 6
10 11 Hovis 335-340 305-310 9
11 10 Stella Artois 320-325 310-315 2
12 13 Nescafe 300-305 295-300 3
13 16 Danone 265-270 240-245 11
14 37 Weight Watchers 250-255 235-240 5
15 12 Bernard Matthews 245-250 300-305 -17
16 14 Nestle cereals 240-245 245-250 -3
17 17 Andrex 240-245 240-245 -0
18 18 Kingsmill 235-240 235-240 2
19 21 Gillette 230-235 215-220 9
20 15 Pampers 230-235 240-245 -6
21 20 Flora 225-230 220-225 1
22 26 Fairy 220-225 185-190 17
23 19 Young's 215-220 215-220 0
24 22 Whiskas 215-220 200-205 6
25 23 McCain 210-215 195-200 8
26 n/a L'Oreal 205-210 190-195 8
27 27 Robinsons 200-205 185-190 8
28 25 Felix 195-200 195-200 -1
29 24 Persil 195-200 200-205 -2
30 29 Princes 190-195 175-180 8
31 30 Pedigree 175-180 170-175 3
32 36 Carling 170-175 135-140 26
33 31 Colgate 165-170 160-165 2
34 28 Hardys 160-165 175-180 -7
35 34 Pepsi 160-165 150-155 7
36 32 Wall's Ice Cream 160-165 155-160 2
37 40 Nivea 155-160 130-135 18
38 50 Weetabix 150-155 115-120 33
39 n/a Foster's 145-150 105-110 34
40 38 Lurpak 145-150 135-140 8
41 35 Ariel 140-145 140-145 -1
42 43 Aunt Bessie's 135-140 120-125 16
43 n/a Gallo 135-140 100-105 33
44 33 Johnson & Johnson 130-135 155-160 -15
45 n/a Cathedral City 125-130 100-105 25
46 44 Huggies 125-130 115-120 9
47 n/a Oral B 125-130 105-110 19
48 n/a Tropicana 125-130 90-95 35
49 n/a Smirnoff 125-130 125-130 2
50 n/a Pringles 125-130 105-110 17

Source: TNS Worldpanel/Marketing Biggest Brands, 22 August 2007
The 2006 figures differ from those published last year due to a change
in TNS' methodology; Weight Watchers sales updated 12 September 2007.
All the figures above are compiled using the same methodology.
Percentages have been rounded up or down

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