Power 100

What makes somebody powerful? Every year Marketing revisits this question as it compiles the Power 100 list of the most influential men and women in the sector.

Power remains the ultimate intangible asset, but its effect is real. Whether it is down to personal charisma or the budgets they wield, when the people in this list speak, others listen.

1. DIANNE THOMPSON CAMELOT

Last year, Thompson became the first woman to take the top spot in Marketing's Power 100; in 2007, she cemented her position as the most influential marketer in the business. The Camelot chief executive has overseen continued growth, with interactive sales up a third and non-draw sales up by 20% in its latest half-year figures. So far, more than £200m has been raised for the Olympic Lottery Distribution Fund. It's clear why Camelot won the new licence, and will now operate the lottery until 2019.

Testament to Thompson's determination was Camelot's bid document, which ran to more than 18,000 pages. It promised to increase its annual return to charitable causes and run a worldwide draw with a jackpot of more than £500m.

The Yorkshire-born former ICI and Ratners marketer describes herself as 'the product of a northern working-class family'. She sits on the Press Complaints Commission and maintains her links with marketing via her involvement in WACL.

2. STUART ROSE MARKS & SPENCER

It is no longer enough to call Marks & Spencer's recent performance a recovery; the high-street stalwart is booming under canny chief executive Rose. What a difference three years can make. Significantly, the turnaround has been driven by first-rate marketing, from TV ads to in-store work, and its ambitious and innovative ethical scheme, Plan A. While Antonio Banderas stars on screen, Rose continues to rule behind the scenes.

3. CHARLES DUNSTONE CARPHONE W'HOUSE

It has been a rough year for chief executive Dunstone. The one-time City darling has had to deal with the fallout from the launch of a 'free' broadband service to customers signing up to Carphone Warehouse's TalkTalk offering. The firm underestimated demand initially, struggled to connect subscribers, and has been battling to recover its reputation ever since. It also dumped its sponsorship of Big Brother following the racism row over the celebrity version.

4. JUSTIN KING SAINSBURY'S

Sainsbury's is no longer the sick man of the grocery sector, and chief executive King can take the credit. The supermarket's pre-tax profits reached £232m in the 28 weeks to 6 October, compared with £194m a year ago, as King's recovery plan - entitled 'Making Sainsbury's great again' - continued to bear fruit. It says a lot for his contribution that Sainsbury's was also able to fight off a projected private-equity takeover this year.

5. SIR RICHARD BRANSON VIRGIN

Branson is still king of the photo opportunity, although his bumpy abseil down the outside of a Las Vegas hotel, to celebrate the inaugural flight of Virgin America, produced the wrong sort of headlines. He will have plenty to keep him busy in 2008; Virgin Media continues its aggressive battle with Sky, and he now has his eye on troubled Northern Rock.

6. SIR MARTIN SORRELL WPP

Sorrell hit the headlines this year after an acrimonious spell in the High Court. He was accused of 'fleeing the battlefield' after agreeing to settle a libel case against WPP's former manager in Italy without admission of liability. Away from the courtroom, Sorrell retains a nose for a deal. He bought 24/7 Real Media for £329m to bolster WPP's digital capability, and beat rival Havas to snap up Clemmow Hornby Inge.

7. MARK THOMPSON BBC

It has been a mixed year for the BBC, but Thompson had a major success in winning approval for iPlayer, which will allow the download of both TV and radio content. The power of the Marketing, Communications and Audiences division was boosted further in 2006 when Thompson told BBC staff that 'everything begins with audiences'; he has unveiled a flatter structure with MC&A at the corporation's centre.

8. ANDY DUNCAN CHANNEL 4

Duncan has had to endure criticism not only of his channel's output, but also his wardrobe this year, illustrated by his casual press conference appearance during the Celebrity Big Brother 'racism' scandal. The barracking is unlikely to ruffle the former BBC director of marketing. The channel's promotional activity and programming have continued to be cutting-edge, with E4's Skins attracting a record audience for original drama on digital.

9. Gavin Patterson BT

High-flying Patterson gains points this year for the boom in BT's broadband business. The telecoms provider beat all expectations in January by soaring to more than 10m broadband customers - a big feather in the cap of Patterson, who, as group managing director for BT Consumer, has been eulogising about high-speed web services for years. He has already set himself a fresh challenge with TV service BT Vision, although taking on BSkyB may be his most ambitious undertaking to date.

10. ALAN BISHOP COI

The former Saatchi & Saatchi International chairman has been busy, not least with the recent expansion of the senior management team. But with COI spend under threat as budgets come under pressure, and several government departments seeking greater flexibility in the way the COI handles their campaigns, this first-rate politician has his work cut out.

POWER 100 - 1-100

07 06 NAME COMPANY

1 1 Dianne Thompson Camelot
2 5 Stuart Rose Marks & Spencer
3 3 Charles Dunstone Carphone Warehouse
4 11 Justin King Sainsbury's
5 13 Sir Richard Branson Virgin
6 4 Sir Martin Sorrell WPP
7 10 Mark Thompson BBC
8 7 Andy Duncan Channel 4
9 17 Gavin Patterson BT
10 8 Alan Bishop COI
11 New Chris Townsend LOCOG
12 New James Murdoch BSkyB
13 New Michael Grade ITV
14 14 Gianni Ciserani Procter & Gamble
(now president, Western Europe)
15 15 David Wheldon Vodafone
16 16 Patrick Cescau Unilever
17 21 Tim Seager Scottish & Newcastle UK
18 20 Roisin Donnelly Procter & Gamble
19 18 Jill McDonald McDonald's
20 44 Steven Sharp Marks & Spencer
21 New Salman Amin PepsiCo
22 New Philip Almond Diageo
23 24 Bernard Balderston Procter & Gamble
24 26 Amanda Mackenzie British Gas
25 New James Kydd Virgin Media
26 28 Paul Geddes Royal Bank of Scotland
27 New Rick Bendel Asda
28 32 Alex Batchelor Royal Mail
29 36 Julia Goldin Coca-Cola
30 New Richard Brasher Tesco
31 New Mark Price Waitrose
32 59 Ken Wood Weetabix
33 New Martin Glenn Birds Eye Iglo
34 51 Sophie Gasperment L'Oreal (now at The Body Shop)
35 29 John Clare DSGi (retired)
36 47 Andrew Marsden Britvic Soft Drinks (left company)
37 45 Kevin Brennan Kellogg
38 New John Burke Bacardi Brown-Forman
39 27 Giuseppe Casareto Procter & Gamble
40 39 Peter Kenyon Chelsea FC
41 New Ed Richards Ofcom
42 New Dave Lewis Unilever
43 62 Tim Davie BBC
44 34 Jim Hytner Barclays (now at Top Up TV)
45 65 Maurice Breen Magners
46 30 Clare Salmon Royal & SunAlliance
47 New David Pemsel ITV
48 79 Simon Clift Unilever
49 54 Marc Sands Guardian Newspapers
50 33 Lorraine Twohill Google
51 55 Mike Holliday-Williams More Th>n
52 50 Kevin Peake Npower
53 56 Kate Swann WH Smith
54 New Richard Tolley Dairy Crest
55 New Suzanne Douglas Heinz
56 61 Christopher Graham ASA
57 New Sally Cowdry O2
58 25 Neil Campbell Walkers
59 58 Tess Alps Thinkbox
60 60 Sara Weller Argos
61 New Michele Oliver Masterfoods UK
62 63 Hamish Pringle IPA
63 New Peter Wood Esure/Sheilas' Wheels
64 41 Paul Philpott Kia
65 67 Richard Baker Alliance Boots
66 New Phil Chapman T-Mobile
67 74 Philip Hanson HBOS
68 43 Richard Reed Innocent
69 70 Martin Jones AAR
70 New Chris Pilling First Direct
71 New Howard Beveridge Premier Foods
72 New Craig Inglis Virgin Trains (left in Nov)
73 66 Mark Horgan 118 118
74 New Nigel Gilbert Lloyds TSB
75 New Jennelle Tilling KFC
76 78 Lord Michael Heseltine CIM
77 New Paul Dickinson Virgin Atlantic
78 New Melanie Leech FDF
79 76 Phil Rumbol Cadbury
80 New Polly Cochrane Channel 4
81 89 Devin Kelly InBev
82 75 Mark Ovenden Ford
83 87 Mike Hoban Scottish Widows
84 84 Jo Kenrick B&Q
85 New Dawn Paine Nintendo
86 New Alan Duncan Sony Computer Ent UK
87 New David Rennie Nestle
88 New Simon Fuller 19 Entertainment
89 New Greg Nugent Eurostar
90 69 Ford Ennals Digital UK (joins Nike in Feb)
91 92 Hugh Burkitt The Marketing Society
92 New Mike Hughes ISBA
93 New Lee Daley Manchester United FC (left in August)
94 New Anthony Newman Cancer Research UK
(has new role at CRUK)
95 New Pippa Dunn Orange
96 94 Tim Ambler London Business School
97 New Rod McLeod Volkswagen
98 99 Tim Williamson TUI
99 42 Simon Thompson Lastminute.com
100 New Al Gore

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