Center Parcs targets families in Christmas push

LONDON - Center Parcs plans to boost short-stay bookings in the New Year with a campaign that includes TV, cinema, direct mail and a major online push.

The commercial features a couple unable to remember the last time they experienced the emotions they felt during their Center Parcs holiday. The ads will also promote Center Parcs' restyled accommodation and new activities.

The 60 second ad, created by McCann-Erickson, will appear in cinemas alongside family movies The Golden Compass, Enchanted and Bee Movie from 21 December and will be aired on TV from Boxing Day.

The promotional drive includes a comprehensive direct marketing campaign, including a 30 second DRTV ad, and Center Parcs largest ever online marketing initiative. The short break holiday company will invest more than £300,000 on its online campaign in the first two months of 2008, spanning banner ads and two dedicated microsites. The banner ads were created by Golley Slater.

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