Benson for Beds supports TV ads

LONDON - Benson for Beds is supporting its £1.5m January sales TV campaign with a direct drive.

The three-week activity, created by Wand Agency, spans national and regional press, as well as in-store and point-of-sale material across the brand's 220 outlets, direct mail and door-drop activity.

The press ads will feature in titles including The Sun, The Mirror, The Times, The Daily Telegraph and Daily Mail.

The chain's 30-second TV ad, which broke on Boxing Day, carries the strapline 'A Bensons bed. Once you're in it, you're out of it'. It was also created by Wand Agency, which was appointed to the business last June.

Charles Tyrwhitt assigns CRM job Shirt maker Charles Tyrwhitt has hired more2 to develop its CRM and data strategy.

The agency has been briefed to handle both ac-quisition and retention campaigns for the brand. More2 will be asked to provide insight into the behaviour of existing clients to encourage more repeat purchases with the findings also used to help reduce the cost of recruiting customers.

Charles Tyrwhitt hired Kitcatt Nohr Alexander Shaw to handle its direct business last year, following the appointment of marketing director Alison Lancaster, who joined the company from John Lewis in August 2006. The brand had previously managed its direct work in-house.

Charles Tyrwhitt, which was founded 21 years ago, has annual sales of more than £50m and retail outlets in Paris and New York. In the UK it operates six stores.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug backs 'rubbish' mobile app with TV ad