Agencies including Lowe Lintas & Partners and Wieden & Kennedy are
on alert after an agency realignment by Coca-Cola in the US, despite a
denial from Coca-Cola GB and Ireland that the changes will affect agency
arrangements here. In the US, Wieden & Kennedy is tipped to lose Diet
Coke and Powerade and Leo Burnett its Minute Maid business. WPP-owned
Ogilvy & Mather is said to be picking up Sprite from Lowe Lintas, as
well as Fanta, which is split between several agencies in the US. Coke
is also rumoured to be axing its 'Life tastes good' slogan.