Branding: Design choice - Wattson

Wattson is a device that shows you how much electricity your home is using at any moment.

It is beautiful and 'green' - which in contemporary design is half the battle won. There are two types of eco design: products that actively reduce our consumption of fossil fuels, and those that create awareness. Is Wattson, like many of the latter, just another eco-gimmick?

While most environmentally aware people are already conscious of their energy consumption, there are still those who only make the connection with their utility bills, seeing at once a sinking bank account and another deposit of environmental self-loathing.

Translating a light left on in the living room to rising sea levels takes some imagination. In this sense, Wattson is ingenious, replacing talk of tonnes of carbon with money as an ongoing measure of energy consumption. The real-time, currency shock factor alone of seeing what you are actually using, as opposed to what you think you are, makes for interesting reading.

The question is, will it inspire users to turn off those switches? Perhaps the Wattson online community, where users can upload their personal energy usage data, will provide further incentive.

Wattson has ranked on some top-10 gadget lists, and anything as beautifully designed, practical and eco-aware as this deserves high praise indeed.

Design: DIY KYOTO.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message