Media choice: JK and Joel, Virgin Radio

JK and Joel's move to Virgin from Radio 1 is great news for the station and commercial radio. So often we see great presenters lured to the BBC, so it is refreshing to see some of them returning.

I was working at Key103 when JK and Joel were on the breakfast show there and it was one of the few times I have changed my traditional listening habits and tuned into something other than the Today Programme first thing in the morning.

They are funny, engaging and quite on the mark, which made sitting in Manchester rush-hour traffic almost bearable. There were even times when I would have to stay in the car at the end of the journey just so that I didn't miss a particular segment.

JK and Joel are now doing the 10am to 1pm weekend slot on Virgin Radio, and it seems a very natural place for them to be. Their conversation is unforced and flows easily; you can tell that they are genuinely good friends. The content is topical, with current stories and conversation woven effortlessly into the material.

Combined with Virgin Radio's mix of rock and pop, high-value competitions and listener interaction, the Saturday and Sunday slot should be a winning formula.

The pair have promised to add a bit of mischief to the mix, and I will be tuning in again this weekend.

Broadcaster: Virgin Radio.


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