American Express has launched an integrated campaign in support of
the finance brand's sponsorship of the Pink Ribbon Foundation. The
promotion, unveiled as part of Breast Cancer Awareness Month, encourages
Amex cardholders to 'turn their card pink' during October. Each time a
cardholder uses their card at selected retailers, American Express makes
a 10p donation to the Pink Ribbon Foundation, which provides financial
support to more than 50 UK breast cancer charities.