We've all had our turn at cursing technology. Everybody has had
that heart-stopping moment when the computer crashes and they've
forgotten to save that 5000-word document. And what about resisting the
urge to kick your monitor when the e-mail goes down ten minutes before
And have you ever wondered why the IT department can't drop everything
and rush to our assistance at the click of a mouse? After all, what else
have they got to do?
But the frustration must be worse if you work for a technology
So Mix can only feel pity for the Orange marketing team who thought they
had a fantastic opportunity to showcase its texting capabilities at the
launch party for the Orange-sponsored Q Awards last week.
The event was held at West End nightclub The Hanover Grand. Celebrities
mingled with groupies and media luvvies. The music rocked and the
But the fun wasn't limited to drinking and dancing. To ensure its brand
was an integral part of the proceedings, Orange installed an electronic
message board, hoping that revellers who felt personal contact was too
passe, would send messages for all to see.
You could text your lost mates, or the editor of Q, or even the band
member you've fancied for years and just know that if they could only
meet you, they would feel the same way.
We can only imagine the scene in the organisers' office when it dawned
on them that the party was in the basement, and subsequently a dead area