The car manufacturer has tasked GT with the development of a heavyweight online and mobile branding campaign aimed at raising awareness of the technology in the compact executive saloon.
Using the strapline 'The new Audi A4 sees things before you do', the activity centres on a teaser microsite that enables potential customers to explore the car's key features via a virtual tour.
The microsite will drive consumers to an Audi-branded portal featuring a 360¡ panorama of the A4, as well as an interactive dashboard highlighting the manufacturer's drive select system, which offers a choice of individual driving settings based on the type of journey being taken. It also enables drivers to tailor elements, including throttle response and gearbox sensitivity, to their preferences.
Audi plans to extend the campaign onto mobile by launching a branded WAP portal that will allow consumers to access information on the A4 using a range of wireless devices.
The car maker has invested heavily in digital marketing over the past 12 months. It recently rolled out a six-figure online ad campaign for its flagship R8 model to showcase the high standard of its upcoming cars. It previously ran a digital drive emphasising the design and creativity of the A5 through a branded microsite and interactive TV ad campaign.
Audi has announced plans to fund programmes on Channel 4 as part of a growing investment in branded content. It has funded an internet radio show on 4Radio and is looking to run its own series on terrestrial TV.