As head of marketing services at Britvic, he travels 45,000 miles a year to source the best agencies and marketers.
All this travelling is thirsty work, so it is a good job that Lawn has access to an array of refreshing drinks, including Robinsons, J20 and Drench.
Lawn is responsible for ensuring that Britvic's commercial activity is timely and true to the brand, from the latest Tango ad to Robinsons' long-running sponsorship of the Wimbledon Tennis Championships.
He was heavily involved in the 2006 launch of Fruit Shoot H2O - the first brand extension of Robinsons - for which he ensured that all activity, from packaging to graphics. was consistent with the brand concept.