My mother-in-law swears by John Lewis, but it's possible its new web
site would drive her mad.
Customer service and the ability to exchange goods go hand-in-hand with
the John Lewis brand. Thankfully the site recognises this, providing
lots of simple drop-down menus that answer all types of questions about
shopping on the internet.
The design is very fresh - where all the traditional JL green went is a
mystery - and the pictures are big and clear. The ability to manage your
John Lewis or Waitrose account card is a welcome addition.
Bearing in mind John Lewis' audience, this site could be many folks'
first foray into online purchasing. It strikes the right balance between
information and ease of use. It's disappointing, however, that it
doesn't have all its stock available to buy. So my first experience of
johnlewis.com was that it did not have what I was looking for - and, in
the world of online shopping, it's usually one strike and you're out.
John Lewis does vaguely tackle this by stating on the homepage 'the best
of John Lewis, online' but the fact is that I want to decide what the
best of its stock is myself.
So the verdict is: lovely site, but if it does not have what I want then
I will go elsewhere - unlike my local John Lewis in Kingston, where
elsewhere means somewhere ghastly like Bentalls. Nice shop, nice site,