The Australian company is hunting for an agency to handle a communications drive ahead of the opening of Westfield London, the biggest retail space in Europe.
It has already approached a number of agencies regarding the brief. The winning agency will be tasked with creating an integrated campaign spanning DRTV, direct mail, outdoor and leaflets.
The centre will house national and international store brands including Marks & Spencer, House of Fraser, Debenhams, Next, Waitrose and department store Barneys New York. In total it will offer more than 265 shops, 40 food outlets, 14 cinemas, and health and beauty retreats.