November 6: Copywriting Online and Offline

This course, organised by the Institute of Direct Marketing (IDM),

covers areas including writing the brief and creating the concept,

writing powerful copy, perfecting copy, copy for different media, online

copywriting and an interactive workshop.

Contact: 020 8614 0277

November 12-13: Interactive TV

The Marketforce Communications- organised seminar opens the Institute of

Economic Affairs' (IEA) Second Annual Media Season. It offers a series

of talks including panel discussions on launching and sustaining a

winning interactive service.

Contact: 020 7490 2296

November 13-15: VIP Clothing 2001

This event targets companies in the international corporate and

industrial clothing markets. Organised by Batiste Communications, it

will feature exhibitors including Pret Apparel Corporate Clothing and

Applied Visibility, as well as a buyer's clinic.

Contact: 020 8340 3291

November 19: Sport Broadcasting

This seminar continues the IEA's Second Annual Media Season. Organised

by Marketforce Communications, it looks at the nature of sport

broadcasting, the future of the public service broadcaster, sport media

rights, and increasing sponsorship and advertising revenue.

Contact: 020 7490 2296

November 21: Direct Business-to-Business Marketing

The IDM course is aimed at senior marketers who need a better

understanding of the role of emerging technologies in

business-to-business marketing and a mastery of direct marketing skills.

Delegates will learn how to define direct marketing objectives.

Contact: 020 8614 0277

November 27: Marketing Principles for Communicators

This workshop, organised by the Institute of Public Relations, aims to

explain the core principles, concepts and tools of strategic marketing

and help the PR practitioner to plan programmes that achieve their

objectives and meet the needs of the consumer.

Contact: 020 7253 5151.


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