PHD, which had been handling EADS' media planning and buying, has retained its mandate. Both agencies were appointed after a review.
EADS (the European Aeronautic Defence and Space Company) was formed in 2000 from a merger of Germany's DaimlerChrysler Aerospace, French company Aerospatiale-Matra and Spain's Construcciones Aeronauticas.
It specialises in aircraft design and manufacturing, national security and business aviation. Its aircraft models are used by a variety of airline companies. Most recently Hawaiian Airlines ordered 12 EADS-produced Airbus Widebodies.