Tesco's decision to move into the car market by selling cars and
motor insurance services (Marketing, November 8), could prove an uphill
Research reveals the majority of consumers would not consider buying a
new car from a supermarket.
Fifty-six per cent of consumers surveyed by Taylor Nelson Sofres for
Marketing said they would not consider buying a new car from a
However, a significant 40% said they would, while 4% were undecided.
Older adults were particularly resistant to the idea, with 72% of those
65 and over saying they would not add a car to their supermarket
Acceptance was higher among the middle-aged demographic, crucial to car
retailers, with acceptance peaking at 54% among 35- to 44-year-olds.
If you were thinking of buying a new car, would you consider buying your
car from a supermarket if it were possible, or not?
Total 16-24 25-34 35-44 45-54 55-64 65+
Yes 40% 39% 50% 54% 44% 36% 29%
No 56% 59% 46% 44% 51% 61% 72%
Don't know 4% 2% 3% 2% 5% 2% 9%
Source: Taylor Nelson Sofres
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