Public split over new-car buying at supermarkets

Tesco's decision to move into the car market by selling cars and

motor insurance services (Marketing, November 8), could prove an uphill


Research reveals the majority of consumers would not consider buying a

new car from a supermarket.

Fifty-six per cent of consumers surveyed by Taylor Nelson Sofres for

Marketing said they would not consider buying a new car from a


However, a significant 40% said they would, while 4% were undecided.

Older adults were particularly resistant to the idea, with 72% of those

65 and over saying they would not add a car to their supermarket

shopping list.

Acceptance was higher among the middle-aged demographic, crucial to car

retailers, with acceptance peaking at 54% among 35- to 44-year-olds.


If you were thinking of buying a new car, would you consider buying your

car from a supermarket if it were possible, or not?

Total 16-24 25-34 35-44 45-54 55-64 65+

Yes 40% 39% 50% 54% 44% 36% 29%

No 56% 59% 46% 44% 51% 61% 72%

Don't know 4% 2% 3% 2% 5% 2% 9%

Source: Taylor Nelson Sofres

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