The Group was hired following a pitch process and will now be tasked with handling all marketing communications, including advertising, promotion, public relations and digital communications. ‘The agency appointment was made by Locog Chief Executive, Paul Deighton, Commercial Director, Chris Townsend, Communications and Public Affairs Director, Jackie Brock-Doyle and Head of Marketing, Chris Denny. The pitch process was managed by the AAR.
The group has been hired on a one year contract until March 2009, including the handover ceremonies in Beijing.
The groups agencies that will look after the brief include VCCP, VCCP Digital, BMT and sports marketing agency Fast Track and Chime.
Locog is currently searching for a marketing director to work alongside the agencies. According to sources Locog hopes to make the appointment prior to the Beijing Olympics in August.