Barcelona GSM Round-up: Digital choice - Shaadi.com

As spring approaches, the thoughts of any self-respecting, 30-something, Asian lass turn to love, and possibly even to shaadi.

For the uninitiated, shaadi means wedding and for those who are seeking a match guaranteed to please even the most anxious mother, the answer is the award-winning shaadi.com, which claims to be the world's biggest matrimonial website, with more than 800,000 successful matches under its belt.

Founded in 1997 by Anupam Mittal, who still runs it, the site is the longest-established service of its type for Asians in search of a permanent relationship or friendship. The site is technically secure and clever - it has won countless awards for its technological development - but also easy to use. Members can search by age, religion, caste or marital status, and even internet-clueless friends have found it simple to create and update profiles and contact other users. And you can block anyone you don't like the sound of.

I used to think internet dating sounded too much like hassle and I was the last of my friends to sign up to shaadi.com. But once on, you're hooked. Why endure hundreds of meetings, blind dates or parental introductions when you can create your own matches in a comfortable, friendly environment? For £10 a month, you could meet someone every week - something to delight the parent of any Asian single. Mum has even offered to pay my membership.

Website: In-house.

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