Laurence Llewellyn-Bowen, star of BBC1's home makeover show
Changing Rooms, is launching his own fragrance collection called Room &
The range, which will consist of a spray, aromatic candle and perfumed
sachet, launches this month in six fragrances, including Ivory, Scarlet
and Black. It has been developed by Llewellyn-Bowen in conjunction with
cosmetics firm Bronnley.
Room & Body will be positioned as a high-quality product, which uses its
celebrity backing to gain standout in a competitive marketplace. The
product design has been handled by Pilot, the design arm of Leeds-based
agency Advertising Principles.
Pilot was appointed following its work on a range of bedroom accessories
designed for Vantona.
"I am passionate about good design, and Pilot has proved its expertise,"