The agency will handle all online and offline planning for the initiative, which is intended to encourage consumers to live more eco-friendly lives.
Expected to launch in late spring or early summer, the scheme will be supported by a national promotional drive through Spirit Advertising spanning press and online. The agency will also produce ongoing communications and customer-acquisition campaigns.
Green Rewards is an independent start-up, established by a team with environmental charity, loyalty, advertising and public relations credentials. The scheme offers a range of products, green experiences and charity gifts that can be redeemed for points or a combination of points and cash.