Media choice: Fabulous

You would have to have been living in a cave for the past few weeks to have avoided the hype for Fabulous, the revamped News of The World magazine. Headlined as 'Grazia for the red-tops', Fabulous has a lot to live up to. So, what's the scoop?

A cursory glance takes in the weekly glossy staples: celebrity interview, real-life reports, accessible fashion, diet, beauty and lifestyle pages, and a bit of telly bunged in at the back.

With former Emap editor Mandy Appleyard (Closer, First and Grazia) at the helm, it is a deliberate and definite step up for the NoTW - a decent read for women under the age of 50 who aren't interested in bingo or buying Royal Family memorabilia.

The production values are dramatically better than those of its predecessor, too, but not everything has changed inside. The features are from the News of The World heartland - 'I lost 18 stone and my husband ran off with my mum' being my favourite example. The institution that is Mystic Meg also remains: same picture, same honky predictions.

Overall, Fabulous is a good read and a great package. Cover girl and interviewee Kelly Osbourne is the perfect choice for the first issue. She is youthful, smart and straight-talking, with bags of attitude but still accessible. If Fabulous can follow her lead, it won't go far wrong.

Media owner: News International.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers