MEDIA: Extreme Sports widens marketing role

The Extreme Sports Channel has promoted its UK head of marketing,

Julie Hicks, to a new and wider role encompassing all of Europe and the

Middle East.

Hicks takes the title head of marketing and PR for Europe and the Middle

East. She has been with the channel since its UK launch in October


She joined from National Geographic Channel Europe where she was

publicity and marketing manager.

In the past year, the Extreme Sports Channel has doubled the number of

countries it operates in to more than 45, and Hicks has been appointed

to oversee marketing for all those markets, as well as the UK.

She reports to Phil Jones, managing director of Extreme Sports Channel

Europe and Middle East. He said: "Julie has been pivotal to the

channel's UK success. With her previous experience within European

territories and understanding of the channel's audience, Julie is the

ideal appointment."

Hicks will oversee the channel's agency relationships. It uses Motion PR

for its public relations throughout Europe and recently appointed UK

design agency Intro to its creative account and Frontline Media to its

media account.

Intro's first work for the channel, a 60-second and 30-second TV and

cinema ad, launched two weeks ago on other cable and satellite


It airs in the UK for five weeks and will then be shown throughout



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