NEW MEDIA: Yahoo! promotes kissing on microsite

Yahoo! UK & Ireland is poised to roll out an integrated campaign

encouraging young people to have fun kissing for charity over the

Christmas season.



The Yahoo! 'Christmas kissing' campaign will revolve around the internet

portal's search for Britain's best kissers and will centre on a

microsite at yahoo.co.uk/kissing, which will be live from November

30.



Radio ads and a host of kissing-related PR events organised by Yahoo!

will aim to drive traffic to the microsite.



It will contain images of members of the public kissing, organised into

six categories such as 'Tongue Temptress' and 'Piston Pete'. Yahoo! ad

agency HHCL and Partners has driven the offline push with radio ads

breaking on December 1.



Sponsorship forms distributed on the street or downloaded from the site

will aim to encourage more kissing, with all proceeds going to homeless

charity Shelter.



An online poll will enable visitors to vote for the nation's best

kisser.



The microsite will be supported by banner ads and a viral marketing

campaign, all created by new media agency Zac Interactive.



The site will also contain a survey to identify the most snoggable

celebrities, along with horoscopes and electronic Christmas cards.



"The Yahoo! brand personality is a good fit with the festive partying

aspects of Christmas." said Lindsay Biggart, head of marketing at Yahoo!

UK & Ireland. "We're tapping into our target 18- to 34-year-old

audience's desire to have some Christmas fun."



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer