Havas Advertising Group has confirmed that it is to merge
ehsrealtime and Brann Agency UK in a move that will create Europe's
largest direct marketing agency.
The new shop, which will be called EHS Brann, will employ nearly 400
staff and have a combined turnover of more than £70m.
Clients of the merged agency will include Guinness, Pizza Hut,
Microsoft, Alliance & Leicester, Tesco, British Gas and Cadbury.
EHS Brann will be chaired by Terry Hunt, chairman of ehsrealtime, while
Brann managing director Mike Horne will become managing director. The
merger will be completed in the new year.
Hunt described the merger with Brann Agency UK as "a massive vote of
confidence in customer relationship marketing as the discipline of the
He added that the fusion of Brann's international presence and ehs'
creative, planning and digital skills would establish a "formidable
service base for our clients with global reach through the Brann
Ehsrealtime managing director Louise Wall is to reduce her commitments
at the agency following the completion of the merger.
Wall, who oversaw the merger last year between Evans Hunt Scott and
Realtime Studio, will take on the new role of communications director
with responsibility for people development across the newly formed EHS
As well as her communications role, Wall will also spend time completing