The O2 Bluebook site allows consumers to sign up to have the texts messages and pictures they send automatically saved online. Users can then file, edit and display their 'mobile lives' in online albums that can be viewed and shared with others.
In addition, O2 Bluebook offers a blogging service, Blueblog, where customers can document their daily lives using the photos and messages saved directly from their mobile phone.
O2 is planning to link the service to existing social networking sites, including MySpace, Facebook and Bebo.
See next week's Marketing magazine for the full story.