Branding: Design choice - Nespresso Aeroccino

The challenge we now all face in life is the domestic reproduction of the perfect cappuccino. Over the years I have bought numerous appliances that have failed to live up to my exacting standards.

The global onslaught of Nespresso has afforded me some relief. For the decaffeinated among you, the machines rely on a system of multi-coloured capsules that produce a decent cup of espresso. The problem is always the inadequacy of the milk-frother. My calloused and burnt hands attest to the domestic impossibility of producing a lather of satisfactory barista standard.

But joy of joys, I have discovered the Nespresso Aeroccino - the latest accessory available to Nespresso owners. Slim, elegant and inexpensive, to the coffee-lover this is an invention of greater significance than the discovery of penicillin. Pour in the milk and choose your attachment (for latte or cappuccino) and press the button: 40 silent seconds later, you will be greeted by a froth that even Giovanni in Bar Italia would kill for. What's more, you have an accessory in your kitchen that looks like a Philippe Starck Toby Jug.

Your agency's new business performance will improve overnight. Clients will be queuing to attend your meetings and laughing at those out-of-touch businesses still relying on a cafetiere.

Now I can sleep at night - well, I could if it wasn't for the 27 cups of coffee I have most days now.

Design: In-house.


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