Fox's chief to lead Northern Foods

Fox's Biscuits marketing director Clare Field has been promoted to

group marketing executive across all Northern Foods businesses, ending a

six-month search to fill the vacancy.

Reporting to group executive David Baines, Field, 34, will oversee

marketing for the 18 operating companies that make up the Northern Foods


These house brands such as Eden Vale chilled foods, Ski yoghurt, Munch

Bunch fromage frais, Goodfella's Pizzas, Dalepak frozen burgers, Payne's

Poppets, Just Brazils and Pork Farms pork pies.

Field will manage a budget of around £10m and will have overall

responsibility for Northern Foods' agency roster, which comprises

Partners BDDH, St Luke's and PHD.

Field's appointment is part of a wider restructure that sees former

Northern Foods top marketer, Bill McKeever, promoted to managing

director of Fox's Confectionery.

It comes just weeks before former Nestle boss Peter Blackburn joins the

company as chairman, replacing Lord (Chris) Haskins after 40 years at

Northern Foods. When Blackburn comes on board next year, he will lead a

largely reshaped but experienced senior team. This includes Peter Mayes

who joins as marketing director of Fox's Confectionery following

Northern Foods' acquisition of Payne's Confectionery in July.

Northern Foods had sales of £698m in the six months to September,

up 6.2%, but pre-tax profits fell 8.6% to £38.4m.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers