Fox's Biscuits marketing director Clare Field has been promoted to
group marketing executive across all Northern Foods businesses, ending a
six-month search to fill the vacancy.
Reporting to group executive David Baines, Field, 34, will oversee
marketing for the 18 operating companies that make up the Northern Foods
These house brands such as Eden Vale chilled foods, Ski yoghurt, Munch
Bunch fromage frais, Goodfella's Pizzas, Dalepak frozen burgers, Payne's
Poppets, Just Brazils and Pork Farms pork pies.
Field will manage a budget of around £10m and will have overall
responsibility for Northern Foods' agency roster, which comprises
Partners BDDH, St Luke's and PHD.
Field's appointment is part of a wider restructure that sees former
Northern Foods top marketer, Bill McKeever, promoted to managing
director of Fox's Confectionery.
It comes just weeks before former Nestle boss Peter Blackburn joins the
company as chairman, replacing Lord (Chris) Haskins after 40 years at
Northern Foods. When Blackburn comes on board next year, he will lead a
largely reshaped but experienced senior team. This includes Peter Mayes
who joins as marketing director of Fox's Confectionery following
Northern Foods' acquisition of Payne's Confectionery in July.
Northern Foods had sales of £698m in the six months to September,
up 6.2%, but pre-tax profits fell 8.6% to £38.4m.