PayPoint, the national network of branded bill-payment terminals,
has appointed Burkitt DDB to devise its first advertising strategy.
The network, which allows people to pay their phone and utility bills at
8400 terminals in convenience stores, supermarkets, forecourts and
off-licences, was launched five years ago.
PayPoint competes mainly against the Post Office, direct debit and
PayPoint business development director Tim Watkin-Rees said the company
was experimenting with a new consumer advertising approach.
Burkitt DDB pitched against HHCL and Partners, Duckworth Finn Grubb
Waters and Leagas Delaney.