Sonera Zed loses marketing chief after 18 months

Sonera Zed chief marketing officer Ruth Blakemore has left the

Finnish mobile internet portal after 18 months in the job. She is not

thought to have a job to go to.



Blakemore joined Sonera in April 2000, a fortnight after quitting her

role as commercial director at Bradford & Bingley. Prior to her spell at

the bank, Blakemore spent four months as marketing director at Cable &

Wireless. She has also been marketing chief for Virgin Atlantic.



Her departure from Sonera follows that of Paul Troy, its brand marketing

chief, who left to take the top marketing job at Royal Mail earlier this

year. Blakemore's responsibilities have been taken on by chief

commercial officer Pekka Somerto.



Sonera Zed offers a range of information, multimedia content and

shopping facilities via mobile phones.



A Sonera spokeswoman confirmed Blakemore's departure, but refused to say

whether a direct replacement would be sought.



Blakemore could not be contacted, and was understood to be abroad, as

Marketing went to press.



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