Artism Pro, the recruitment consultancy that specialises in the
broadcast, communication and music industries, has unveiled its launch
direct marketing campaign through LIDA. Senior decision-makers were sent
a miniature filing cabinet with a pop-up note reading 'We only send you
people from the top drawer', while HR directors received an interactive
decision-maker. Around 70 were sent in total and Artism Pro's new
business director David Otzen said introductions had been secured with
70% of recipients.