Digital choice:

I must admit that I was recently taken aback by the new-look BBC homepage. I guess you get used to things as they are, especially when it comes to Auntie, but having taken a quick tour, I confess that I am a convert.

The new BBC landing page is customisable, comprising a series of movable widgets that can be linked to favourite programmes. The page's content and colours can also be customised, putting the user in complete control.

Users can receive feeds from blogs produced across the BBC, ranging from Newsnight to Radio 1's Chris Moyles, as well as localising news and weather feeds and dictating the number of headlines that appear. Personalisation is top of the agenda here.

The page itself is huge, taking into account the prevalence of big computer screens, and allows pictures to make a real impact on design - something that is often lost onscreen. The downside is that you need to scroll down to unveil the site in its full glory.

There is a nice retro touch in the top right corner in the form of an analogue clock, which immediately took me back to Saturday nights, my nan's sandwiches and Basil Brush.

In design terms, it is clean and enticing, and inoffensive enough to look like it has always been that way. And with a host of features such as live radio, the BBC is moving with the times.

Website: In-house.


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