DaimlerChrysler selects chief for retail marketing

DaimlerChrysler has promoted Mercedes-Benz Direct marketing

director Alistair Welham to marketing director for DaimlerChrysler

Retail.



Welham's previous brief included the Mercedes-Benz used car dealerships,

but his expanded remit includes dealership marketing for both new and

used cars bearing the Mercedes-Benz marque as well as the company's new

Smart dealer network.



He reports to DaimlerChrysler Retail managing director Geoff Brady and

will supervise the Retail division's agency roster.



Welham said he will hold a pitch for Smart's retail advertising and is

examining agency relationships throughout the department. Smart does not

currently have an assigned creative agency but is being covered by MBA,

while McCann's handles creative for both new and used Mercedes-Benz

dealerships.



Media is handled by BJK&E.



Welham joined Mercedes-Benz last year, when Lex Autosales, where he was

marketing director, was acquired by the car brand for the launch of

Mercedes-Benz Direct.



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