L'Oreal appoints Cadbury woman to director's role

L'Oreal has poached Cadbury marketer Julie Davidson to be marketing

director for its Garnier and Maybelline cosmetics labels.

Davidson's brief is to build the brands further in the youth market and

identify business opportunities in new sectors. She will also introduce

innovations to existing products such as the introduction of spherical

packaging for Fructis Style Gel Spritz.

Her remit covers Ambre Solaire, Synergie, Fructis, Maybelline and hair

colourants Belle Color, Natea and Lumia. She is responsible for all UK

agency relationships, including WWAV Rapp Collins, which has just been

appointed to handle the below-the-line business for Maybelline and


Davidson will also work with L'Oreal's global agency roster, which

includes Publicis, McCann-Erickson and Universal McCann.

As marketing controller at Cadbury, Davidson worked on the launch of


Davidson replaces Guy Farmer, who has taken on the role of general

manager for Garnier and Maybelline while Emma Walmsley is on maternity



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