L'Oreal has poached Cadbury marketer Julie Davidson to be marketing
director for its Garnier and Maybelline cosmetics labels.
Davidson's brief is to build the brands further in the youth market and
identify business opportunities in new sectors. She will also introduce
innovations to existing products such as the introduction of spherical
packaging for Fructis Style Gel Spritz.
Her remit covers Ambre Solaire, Synergie, Fructis, Maybelline and hair
colourants Belle Color, Natea and Lumia. She is responsible for all UK
agency relationships, including WWAV Rapp Collins, which has just been
appointed to handle the below-the-line business for Maybelline and
Davidson will also work with L'Oreal's global agency roster, which
includes Publicis, McCann-Erickson and Universal McCann.
As marketing controller at Cadbury, Davidson worked on the launch of
Davidson replaces Guy Farmer, who has taken on the role of general
manager for Garnier and Maybelline while Emma Walmsley is on maternity