The travel industry slump following the September 11 terrorist
attacks on the US has forced Thomas Cook to produce its market-leading
travel magazine in-house from next year. The decision ends its five-year
partnership with Redwood.
Redwood was appointed to launch The Thomas Cook Magazine in Spring 1997
and retained the contract throughout three reviews .
Published three times a year, it entered its first ABC audit as the
market leader in 1998 with circulation around 140,000, beating all other
travel company titles and newsstand publications. This had doubled to
284,303 in the latest ABCs. The 64-page glossy magazine is published in
January, May, and September each year and sent to members of loyalty
scheme the Thomas Cook Privilege Club.
Niall Davison, Privilege Club manager, said Redwood would publish the
last magazine this month, and production would then move to Thomas Cook
Publishing in Peterborough.
Thomas Cook Publishing is more than 100 years old and for most of that
time its business has been built on Thomas Cook Rail Timetables.
In the 1980s it also began producing Thomas Cook Travel Guides and over
the last five years it has invested heavily in new technology and other
Davison said the decision to move out of Redwood was purely an economic
one, forced by "the current situation in the travel industry".
"We couldn't have launched this magazine ourselves. But now we have a
much improved publishing facility it made sense, under the
circumstances, to take it in-house."
Redwood said there would be no job cuts as a result of losing the