Janet Reger, the lingerie and nightwear brand, has launched its
first e-commerce site at www.janetreger.co.uk to challenge competitors
such as Agent Provocateur. Web design agency Reading Room overhauled the
previous content-only site. It now offers a gift-wrap service and
overnight delivery as well as a shopping hints section and a
special-occasion reminder facility. Janet Reger is also in talks with
Reading Room-owned celebrity gossip site PeopleNews.com to develop
promotional ideas and drive traffic to the site.