Leeds shapes up with responsible drinking activity

Leeds United FC is poised to launch a campaign to promote

responsible drinking, following the conviction last week of Leeds and

England defender Jonathan Woodgate for affray. The push will be backed

by the club's official sponsor, cider brand Strongbow.



The initiative will form part of the club's attempt to rebuild its image

after the court case.



The responsible drinking campaign , backed by Leeds Health Authority,

will feature appearances by Leeds players, who will communicate the

importance of consuming alcohol sensibly. HP Bulmer-owned Strongbow is

likely to be involved in helping the club devise the project, as well as

extending its responsible drinking message to activities relating

specifically to Leeds' community programme.



"Bulmers has always advocated a responsible and sensible attitude to

drinking, and already fully supports the work undertaken by a variety of

organisations," said a spokesman. "If Leeds, through their players, can

further emphasise this message, it is to be applauded."



Strongbow's three-year deal with the club runs until the end of next

season. The spokesman said there was no intention to review the deal in

the light of the court ruling.



Analysis, page 15.



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