Leeds United FC is poised to launch a campaign to promote
responsible drinking, following the conviction last week of Leeds and
England defender Jonathan Woodgate for affray. The push will be backed
by the club's official sponsor, cider brand Strongbow.
The initiative will form part of the club's attempt to rebuild its image
after the court case.
The responsible drinking campaign , backed by Leeds Health Authority,
will feature appearances by Leeds players, who will communicate the
importance of consuming alcohol sensibly. HP Bulmer-owned Strongbow is
likely to be involved in helping the club devise the project, as well as
extending its responsible drinking message to activities relating
specifically to Leeds' community programme.
"Bulmers has always advocated a responsible and sensible attitude to
drinking, and already fully supports the work undertaken by a variety of
organisations," said a spokesman. "If Leeds, through their players, can
further emphasise this message, it is to be applauded."
Strongbow's three-year deal with the club runs until the end of next
season. The spokesman said there was no intention to review the deal in
the light of the court ruling.
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