Infogrames, the video games publisher, has handed its pan-European
sports and racing business to Attik after a straight pitch against Euro
RSCG Wnek Gosper.
The appointment comes after Infogrames dropped BMP DDB from the £5m account just two months after hiring the agency, citing its lack of
product design and packaging expertise (Marketing, December 6).
Attik's first task is to work on the advertising for the launch of a
carting game codenamed 'project KX'. The company is planning to release
a further seven sports and racing titles in the first half of next
"We received two very good and different presentations. If we wanted a
pure advertising agency we would have gone for Euro RSCG, but Attik also
did a fantastic job in terms of package design and creativity, which is
key to us," said Frank Heissat, European marketing director at
Mercier Gray holds the pan-European account for the company's action and
adventure games division, which publishes games such as Civilization and