Camelot fills top post in marketing reshuffle

Camelot has hired former Somerfield and Kismet marketing chief Phil

Smith as commercial director, with a brief to halt declining ticket

sales and increase the amount of money that goes to good causes.



Smith's appointment to the new position follows Camelot's decision to

restructure its sales and marketing posts after the resignation of sales

and marketing director Ian Milligan.



Under the new structure, Smith, 46, will report to Camelot chief

executive Dianne Thompson and will oversee yet-to-be appointed directors

for sales and marketing , along with player and retailer services

director Chris Green.



Smith's arrival in mid-January coincides with the start of Camelot's

second licence period as operator of the National Lottery.



According to Thompson his brief includes responsibility "for everything

that's outward-looking at the company." However, a key task will be to

help revive flagging sales as a result of waning consumer interest in

the lottery.



Earlier this month, Camelot reported its third consecutive slide in

ticket sales, which fell by 5.4% for the six-month period to September

and sent profits plummeting by 27.3%.



Smith joins the National Lottery operator from online home improvement

business Improveline, where he was deputy managing director. There, he

supervised a brand identity and development project handled by WCRS, the

agency that holds the Camelot account.



Previous jobs include ten years with Kraft, marketing director at

Somerfield Kwik-Save from 1998 to 1999, and online casino Kismet.



Camelot is gearing up for a major marketing effort to break in the

spring, when it will begin relaunching much of its product range. It has

pledged £1bn in investment for the second licensing period.



COMMENT



On the face of it, the appointment of an executive at a relatively

obscure dotcom to one of the UK's most powerful marketing positions is

an odd one.



However, Phil's Smith's sheer range of experience, from vast FMCG and

retail companies to online casino Kismet, could prove the right fit for

a job that demands management of a wide array of brands and navigation

of the arcane rules governing online gaming.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers