Peter Werth, the men's fashion brand, has appointed Clemmow Hornby
Inge to its £1m advertising account as it attempts to boost brand
awareness among its target 18- to 35-year-old audience.
Peter Werth positions itself as a provider of stylish but affordable
clothing. It makes suits, shirts, trousers and coats and is also poised
to expand into footwear.
It operates stores in London's King's Road and Covent Garden and also
sells its entire range through store group House of Fraser and
CHI secured the business after a pitch against a small number of
undisclosed agencies. It takes over from Barrett Cernis which created a
campaign earlier this year under the theme 'Try half as hard to look
twice as good'.
One ad showed a man admiring the razorblade piercing his tongue, while
another featured a man sitting under a dryer in a hairdressing
Barrett Cernis replaced Quiet Storm as the brand's ad agency last
The company is also seeking a media agency. Media is currently handled