Adwatch: The weekly analysis of advertisement recall in association with tns

Q: Which of the following TV commercials do you remember seeing

Last Brand Agency/TV buyer %
1 (1) Churchill WCRS/MediaCom 79
2 (2) In-house/MNC 62
3 (-) KFC Bartle Bogle Hegarty/Walker Media 59
4 (-) McCain Home Fries Beattie McGuinness Bungay/PHD 52
5 (-) Premier Inn RKCR Y&R/ZenithOptimedia 51
6 (-) President Emmental DDB London/Carat 46
7 (-) Cadbury Digestives Adam and Eve/Universal McCann 43
8 (-) Danone Actimel RCKR Y&R/Mediaedge:cia 42
9 (-) IKEA Beattie McGuinness Bungay/MediaCom 41
10 (-) Trident JWT London/Starcom 39
11= (-) Apple iPhone/O2 TBWA\London/Manning Gottlieb OMD 38
11= (-) Nivea Visage TBWA\London/Carat 38
13 (-) Renault Megane Publicis/Carat 37
14= (-) Aldi McCann Erickson Manchester/
Universal McCann Manchester 36
14= (-) Tropicana DDB London/OMD UK 36
16= (-) Cadbury Creme Egg Publicis/Starcom 34
16= (-) Domino's Pizza Big Communications/Arena BLM 34
18 (17=) Tesco The Red Brick Road/Initiative 33
19 (10=) Asda Fallon London/Carat 32
20 (-) Breathe Right Euro RSCG, Grey London/MediaCom 28

Adwatch research was conducted from 5-6 March 2008 by TNS as part of its
twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details
of the survey, contact (020 7868 6602).
Advertisements were compiled by Xtreme Information (020 7575 1800) and
Mediaedge:cia UK (020 7803 2000).


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