MEDIA: Archers offers free cab rides to women

Ten London black cabs are offering free rides to women at certain

hours over the festive season as part of a Christmas campaign by

Archers, the Schnapps brand targeted at women.



The GuinnessUDV-owned brand has transformed the taxis into Archers cabs

from December through until June next year, as part of its 'Come out to

play' campaign by Saatchi & Saatchi.



The Archers cabs will offer free journeys to parties of up to five young

women between 8pm and 11pm on December 21, 22, 28 and 29. Exterior

branding consists of the Archers logo and the strapline 'Squeeze into

this little black number'.



Ads inside the cab itself sport a game with a spinning pointer.



Philip Gladman, Archers brand director, said: "Archers understands the

bond of a girls night out and the importance of girls getting home

quickly and safely at the end of the night. We wanted to use a piece of

media that facilitates a great night out."



The taxi campaign, planned and booked by Carat and outdoor specialist

IPM, is part of a wider ongoing campaign for Archers Schnapps and

Archers Aqua, its pre-mixed drink brand.



The flagship brand's sponsorship of Single Girls on Sky One has ended,

but TV ads are still on air.



A six-sheet poster campaign is also running, and press executions will

appear in the New Year.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug