MEDIA: Archers offers free cab rides to women

Ten London black cabs are offering free rides to women at certain

hours over the festive season as part of a Christmas campaign by

Archers, the Schnapps brand targeted at women.



The GuinnessUDV-owned brand has transformed the taxis into Archers cabs

from December through until June next year, as part of its 'Come out to

play' campaign by Saatchi & Saatchi.



The Archers cabs will offer free journeys to parties of up to five young

women between 8pm and 11pm on December 21, 22, 28 and 29. Exterior

branding consists of the Archers logo and the strapline 'Squeeze into

this little black number'.



Ads inside the cab itself sport a game with a spinning pointer.



Philip Gladman, Archers brand director, said: "Archers understands the

bond of a girls night out and the importance of girls getting home

quickly and safely at the end of the night. We wanted to use a piece of

media that facilitates a great night out."



The taxi campaign, planned and booked by Carat and outdoor specialist

IPM, is part of a wider ongoing campaign for Archers Schnapps and

Archers Aqua, its pre-mixed drink brand.



The flagship brand's sponsorship of Single Girls on Sky One has ended,

but TV ads are still on air.



A six-sheet poster campaign is also running, and press executions will

appear in the New Year.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message