MTV Networks UK is to launch a £5m ad campaign for VH1. The
brand drive aims to impart the channel's positioning 'Music TV that's
not for kids', and intersperses childhood images such as drinking straws
with adult rock 'n' roll iconography such as rolled-up bank notes. The
campaign, created by Malcolm Moore Deakin Blayze, will appear on more
than 6500 buses, in music title Uncut, and on Oxigen, the web-based
bulletin board for media agencies. Media is by Equinox.