Littlewoods Leisure is talking to agencies about its estimated
£3m through-the-line account, currently held by IMP London.
The company, which markets the football Pools as well as a range of
scratchcard and other gaming ventures, has briefed a number of direct
marketing shops about the business, with a view to holding a pitch in
the New Year. IMP, which has held the Littlewoods Leisure account for
six years, has been invited to repitch.
The review is being overseen by Littlewoods Leisure head of marketing
Dave Raywood, who took over the top marketing post following Robin
Cairnes' departure for personal reasons in September.
"Six years is a long time with one agency, and while we are happy with
the quality of work IMP has been doing, we need to make sure we know
what else is available on the market," said Raywood.
In August, Littlewoods Leisure signed a deal to become the exclusive
sponsor of the interactive service supporting programming on ITV
Around two million people play the Pools each week and Littlewoods
Leisure also has a number of scratchcard games as well as the the
popular Spot the Ball game. It is planning the launch of several
products next year.
"We are planning to do more to leverage our link with ITV Sport and the
fact that we have a presence which spans post, telephone, internet,
interactive TV and our collector network," added Raywood.
He refused to comment on how much the through-the-line account was
worth, but said he had already chosen agencies to pitch and that the
process was now closed.