Sainsbury's is launching a major healthy living initiative for 2002
backed by a partnership with health club operator LivingWell.
From January 1, the supermarket giant will promote the tie-up to Reward
Card customers, who will receive a free three-day trial for two people
at any LivingWell health club.
The partnership will complement Sainsbury's healthy eating promotion
during January and will be supported by in-store banners, posters and
The aim is to position Sainsbury's as the number one supermarket chain
for healthy eating. Rivals Tesco and Safeway both have similar
initiatives planned for early next year.