DESIGN CHOICE: Penhaligon's bluebell perfume bottle

Even though luxury goods are not in particularly high demand at the

moment,the design of Penhaligon's perfume bottles will continue to charm


In particular, the design of Bluebell Eau de Toilette gives you a small

escape to that romantic place where everything appears lovely and


Its sweet blue ribbon and soft blue colouring evoke scenes of Victorian

wooing and romance among a multitude of bluebell flowers - well, at

least it does this for me.

The Victorian labelling and bottle design manage to encapsulate a part

of history without being old-fashioned or boring.

As the label suggests, Penhaligon's 130-year history leaves its mark on

the design by taking inspiration from its Victorian packaging, and using

the same bottle design since its inception in 1870. By infusing the

royal emblems at the top of the label, elaborate typography, and the

sketch of a bluebell stem, one feels one is buying something from

another time and place.

Penhaligon's still manufactures other flower-based scents and toiletries

which they sold in the 19th century, making the design appropriate.

The Bluebell label design is a favourite among customers since its

release and many fear its modernisation. Its design effectively

highlights the tradition and quality of Penhaligon's products by giving

consumers a look into its vintage past, while also inspiring a bit of

romantic revelry.


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