Even though luxury goods are not in particularly high demand at the
moment,the design of Penhaligon's perfume bottles will continue to charm
In particular, the design of Bluebell Eau de Toilette gives you a small
escape to that romantic place where everything appears lovely and
Its sweet blue ribbon and soft blue colouring evoke scenes of Victorian
wooing and romance among a multitude of bluebell flowers - well, at
least it does this for me.
The Victorian labelling and bottle design manage to encapsulate a part
of history without being old-fashioned or boring.
As the label suggests, Penhaligon's 130-year history leaves its mark on
the design by taking inspiration from its Victorian packaging, and using
the same bottle design since its inception in 1870. By infusing the
royal emblems at the top of the label, elaborate typography, and the
sketch of a bluebell stem, one feels one is buying something from
another time and place.
Penhaligon's still manufactures other flower-based scents and toiletries
which they sold in the 19th century, making the design appropriate.
The Bluebell label design is a favourite among customers since its
release and many fear its modernisation. Its design effectively
highlights the tradition and quality of Penhaligon's products by giving
consumers a look into its vintage past, while also inspiring a bit of